CRM Marketing Executive

Michael Page (UK); London; Hybrid; GBP 37,000 - 40,000; Full time

Job description

Opportunity to lead as the Salesforce Marketing Cloud expert

About Our Client

Our client is a well-established international school group with a leading brand in the sector.

The team is in the London office three times per week with 2 days working from home.

Job Description

1. Management of the Salesforce Marketing Cloud CRM.
2. Launch and manage automated email marketing campaigns which engage the Group's customer base on a national and international basis.
3. Drive customer engagement through targeted CRM marketing strategies.
4. Work collaboratively with UK and international colleagues.
5. Customer journey management, ensuring a clear customer journey and nurturing throughout all campaigns.
6. Track and analyse campaign results.
7. Train relevant colleagues on the CRM.

The Successful Applicant

1. Essential: Salesforce Marketing Cloud experience
2. Excellent understanding of email marketing best practices, including segmentation, personalisation, and automation.
3. Strong ability to analyse and interpret campaign data, identifying trends and actionable insights.
4. Strong project management skills with the ability to manage multiple campaigns simultaneously.
5. Excellent communication and collaboration skills.
6. Experience with A/B testing and optimising email performance.

What's on Offer

1. Salary: £37,000 - £40,000 per annum
2. Opportunity to work in a large, impactful organisation in London.
3. Excellent benefits available.
4. Hybrid working.
5. A supportive working environment with the ability to develop within the role.