CRM Marketing Executive

CRM Marketing Executive
Location: Hemel Hempstead – 2 times a week
Salary: £35,000 to £40,000 plus 10% bonus and benefits

What could be more enjoyable than marketing holidays? You work hard for your couple of weeks off and a chance to go somewhere nice to relax, or partake in an activity or two… Only with this opportunity, you’re marketing the opportunity to own the lifestyle, through the marketing of holiday homes to own.

The team you’ll be joining own the CRM calendar and are responsible for the creation and execution of a CRM strategy. Pulling together campaigns from ideas to content, creative, test and learn as well as optimisation; through to campaign execution. Effectively, the project management side of the campaigns themselves.

You’ll be orchestrating a lot of the work, organising what’s needed to get campaigns up and out the door, working with CRM ops teams on journey builds, data teams on data strategy, segmentation and targeting, and creative teams on deciding, testing and refining what’s going into each campaign. This could be to nurture a prospect through to conversion or provide effective lifecycle management communications to a customer.

This is full-funnel CRM communications. The campaigns you’ll be working on could cover any part of the customer journey, including tactical offers and promotions, operational communications, and updates to campaigns.

You’ll be part of a CRM function of around 8 people total, split between CRM ops and CRM strategy and planning, with you being a part of the latter.

Despite being a multi-channel business, the principal channel of customer engagement in CRM is via email, so this is where the bias of your energy will be focused.

The business itself has been around a long time and has a very strong family-centric ethos, which also translates to their approach to work/life balance.

The team is currently working through a programme of refreshing their customer journeys and associated CRM triggers and communications following the introduction of a range of new martech to the business. Aiming to improve personalisation, relevancy, and effectiveness of their campaigns, you’re likely to gain experience in CRM strategy projects as the team collaborates to deliver this implementation.

Experience Necessary

• Must have a solid background within a consumer CRM environment
• An understanding of CRM communications planning and CRM strategies, including journey planning
• Project management skills, and the ability to bring all the elements necessary as well as quality control, testing, and optimisation of campaigns to ensure they reflect best in class and will deliver on business objectives
• Knowledge of A/B testing and email journey enhancement/optimisation, with the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Have a solid understanding of dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

Able to live and work in the UK unrestricted.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date; we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data & CRM
Blue Pelican
colin@bluepelican.com