CRM Junior Developer

Jimmy Choo; London; On-site; GBP 60,000 - 80,000

Job description

Job Title: CRM Junior Developer

Direct Team: Global Email

Wider Team: Global CRM

Reports into: Senior Email Marketing Manager, Global

Key Responsibilities:

1. Email Campaign Development:
   • Design, build, test email templates.
   • Ensure all emails are responsive and function across various email clients.
   • Incorporate personalised content and product recommendations as we look to enhance our email automation programme in parallel with our usual regular and brand campaigns.
2. Testing & Optimisation:
   • Conduct rigorous email testing for deliverability, rendering, and responsiveness on different devices and platforms.
   • Support with A/B test email subject lines, CTAs, designs, and copy to improve engagement and conversion rates.
   • Troubleshoot any issues related to email performance or display across different clients.
3. Multi-channel Campaign Development:
   • Set up multi-channel campaigns using our email service provider across the entire customer lifecycle; from database signups/ the welcome series, promotional/transactional emails, post purchase comms, automations (basket/browse abandonment) through to re-engaging with ‘lapsed’ consumers.
   • Ensure that email lists are regularly updated/segmented appropriately for targeted campaigns.
4. Collaboration & Co-ordination:
   • Work closely with Email team regional owners to develop email campaigns that align with marketing objectives.
   • Support Clienteling team to assist with program builds for campaign outreaches.
   • Support Paid Media team to build in paid audience targeting within programs.
   • Coordinate with the CRM/database teams to ensure correct audience segmentation and data accuracy for each campaign.
5. Performance Tracking & Reporting:
   • Ad-hoc monitoring of key email metrics, including open rates, click-through rates, bounce rates, and unsubscribe rates.

Key Qualifications:

• Keen to take on a new exciting role in one of the best luxury retailers in the world.
• Advantageous experience in an email/multi-channel delivery role building campaigns from within an email service provider, either using templates or HTML coding.
• Technical Skills: Knowledge of using an email service provider such as Emarsys.
• Advantageous HTML skills.
• Ideally knowledge of implementing A/B tests and optimising channel performance metrics.
• Fast-paced and methodical mindset to turn campaign builds around accurately and quickly.
• Happy to work predominantly on their own, with the support of a small immediate team.

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