CRM Executive [Italian speaking]

Job Title: CRM Executive - Sportsbook [ Netbet Italy ]

Location: London

About GIMO:

Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.

About Netbet Brand:

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products.

With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation.

To enrich player trust and protection, NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.

The Role

Our team of marketing experts uses data-driven insights to run efficient performance marketing and improve the customer journey. As the Sport CRM Executive, you will be responsible for planning and executing the CRM strategy for our sportsbook customers. You will create and maintain a detailed catalogue of automated lifecycles across all relevant channels and trigger ad hoc actions whenever results deviate from the targets. This objective will be achieved by utilizing best-in-class tools and working closely with support teams and stakeholders throughout the organization.

Your Main Duties:

• Planning and executing innovative multi-channel communication concepts to optimize the user journey, maximize customer retention, and meet market KPIs.
• Manage the end-to-end delivery of promotional content and CRM campaigns for the sportsbook customers - from idea generation, planning, executing to post-campaign evaluation & optimization.
• Ensure all CRM campaigns are consistent, attractive, cost-effective, relevant, and aligned with other areas of the business.
• Liaise with Design, Customer Support, Acquisition, and VIP teams to ensure promotional transparency across the business.
• Create A/B tests with own design and tech resources to improve the customer experience and increase CRM relevant conversion rates.
• Ensure on-site communication is always relevant by updating banners, promotional pages, and other content on our sports betting sites.
• Keep abreast of industry trends and provide competitor analysis where relevant.
• Undertake ad-hoc duties as operationally required.

Person Specifications:

• We are looking for a highly engaged and motivated CRM Executive who is extremely passionate about sport and has a good understanding of the sportsbook product. The role will report to the Country Manager.

Your Skills:

• Fluent in Italian and English; proficiency in other languages is a plus.
• Commercially minded, with strong experience in CRM marketing ideally within iGaming/Online Casino/Sports betting Industry.
• Self-driven and a strong sense of ownership.
• Analytical and data-driven mindset.
• Ability to put yourself in the customer’s shoes to ensure every touchpoint is positive, valuable, and consistent.
• Comfortable in a fast-paced environment and to be challenged to increase your learning curve.
• Motivated team player with the ability to take initiative and work independently.
• Experience working with Optimove is a bonus.
• Passionate about Sport.

Working Conditions:

• Hybrid working [3 days in office/2 days remote].
• Work from abroad up to 4 weeks/year.
• End of year discretionary Bonus.
• Pension Scheme.
• Private Health Insurance.
• Pizza and drinks every Friday.
• Learning and Development Programmes.

More benefits are available and will be discussed once successful. These benefits are applicable to UK based candidates.

“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.”