CRM Executive

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Better Placed Ltd - A Sunday Times Top 10 Employer!

Location:

Chester, Hybrid (need to be able to drive)

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

30.03.2025

Expiry Date:

14.05.2025

Job Description:

Senior CRM Executive

Ecommerce B2C (Incredible brand!! Innovative and Risk Taking)

We’re really pleased to be supporting this client on their latest hire, Senior CRM Executive.

They hold an exceptional reputation in the market for being super fun, innovative and pushing boundaries – and getting it spot on. An established brand that has hired some of the best talent in the market, creating this powerhouse marketing/digital team.

You’ll report into the CRM Manager, supported by the wider marketing team – around 25+. All digital/technology and creative in-house.

In this role, you’ll support the performance of the CRM channels: email, DM, SMS, and Push, whilst supporting new automated customer experiences and journeys.

CRM here is valued! It’s at the heart of their growth strategy, seeing investment in technology and desired ESP.

Key responsibilities for this role include:

• Support the brand's overall CRM strategy, tracking its performance and keeping CRM as a key channel as part of the overall digital strategy.
• Optimize customer segmentation and drive a more customer-led culture by elevating the importance of CRM throughout the business.
• Ensure the database is segmented effectively for targeted campaigns.
• Report on CRM campaign success and improvements and strategic aims, communicating findings to senior stakeholders within the business.

What I am looking for:

• Extensive experience within CRM, including eCRM and core acquisition automation programs.
• 2+ years within CRM, working on a number of different ESPs is ideal.
• Knowledge of customer segmentation is key!
• Experience with data, collaborating with separate teams to create a single customer view.