CRM Executive

We’re the UKs leading provider of integrated technology solutions designed to give our customers an operational edge over their competitors. We support an impressive list of customers in ensuring their operations run as efficiently as possible and they are able to deliver the best customer and employee experiences possible. We design and deploy hardware, software, consumable and service solutions to reduce their costs, deliver new revenue opportunities and ensure their operations continue to run smoothly.

Over the 35 years we have supported an impressive range of customers in eliminating their operation challenges. Our customers sit across all industries and include Royal Mail Group, Kingfisher Group, Next, Muller and E.ON, amongst many others. We’ve grown quickly and continuously over those 35 years, and now we’re entering another period of rapid change as we set out to deliver our new growth strategy.

Marketing are the driving force behind that growth, and as such we are developing and expanding the team to better acquire new customers and deliver ever better value to, and from, our existing customer base.

Purpose

The CRM Executive is a new role that’s been created to focus on building better customer journeys and experiences through the sales funnel, from building awareness of what The Barcode Warehouse is able to offer customers, to generating sales opportunities, and through to in-life communications that drive improved revenue and retention rates.

They will be working with the wider Marketing team and other internal stakeholders including Sales, Product and Innovation, and Service Operations teams to develop highly targeted campaigns that engage, convert and retain customers.

Core Responsibilities

• Collaborating with key stakeholders across the business to develop new customer journeys and enhance existing ones to ensure we’re delivering a great customer experience and optimising conversions
• Analysing campaign performance and feeding learnings into a continuous improvement plan
• Supporting the wider Marketing team (Product Marketing, CRM, Digital, Content and Web teams) to devise, develop, and deliver marketing campaigns, taking responsibility for email communications
• Owning and managing the customer contact strategy, ensuring we’re optimising conversions
• Managing our customer data, delivering quality improvements and ensuring alignment with GDPR
• Conducting customer analysis to inform the segmentation strategy

Essential Experience

• Overall high proficiency in using CRM software (preferably HubSpot)
• Experience creating workflows and sequences in HubSpot (or equivalent CRM)
• Experience building emails and campaign landing pages in a CRM
• Experience in creating or executing a customer segmentation strategy
• Track record of delivering revenue generating campaigns in a B2B environment (preferably services and solutions focused)
• Stakeholder management, in particular working directly with sales leaders
• Experience of using CMS
• Experience in the creation and copy writing of email marketing campaigns
• Experience managing the customer database quality and delivering initiatives to continuously improve it
• Knowledge and application of best practice lead generation approaches

Desirable Experience

• Practical knowledge of Google Analytics
• Experience of working with creative agencies and other suppliers
• Experience working in a technology market
• Experience in providing detailed ROI reporting

Desired Characteristics and Skills

• Confident with strong communication skills
• Ability to juggle multiple priorities
• Ability to articulate and communicate well to drive initiatives forward
• Real team player
• Innovative thinker, questioning the status quo and offering new ways of approaching challenges and realising opportunities
• Analytical thinker who can translate data into actionable insights

Company Benefits

• Paid day off for your birthday
• Buy additional holidays scheme
• Additional holidays for length of service
• Employee Assistance Programme
• Company Sick Pay
• Paid day off to Volunteer
• Staff Events
• Employee Wellbeing budget

We are an equal opportunities employer and disability confident committed.