CRM Executive

Votre Sommelier; London; On-site; GBP 30,000 - 50,000; Full time

Job description

The CRM Team forms part of the Performance Marketing function in the Brand Experience (BX) department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.

Central to the ASOS strategy is to give customers the confidence to be who they want to be and, as such, customer insight is at the heart of enabling that. This is used at a high level to drive key business decisions-making such as personalisation, globalisation, branding and new product development, as well as informing our day to day global marketing strategy.

With the perfect blend of strategic, creative and analytical thinking, the CRM Executive will help to develop and deliver ASOS' CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site.

They will do so by leveraging CRM insights, technologies and best practice and will work closely with many teams including Technology, Customer Insights, Global Development, Brand Marketing, Trade Marketing, other Performance Marketing teams, Creative and Editorial.

The role will cover our newness, propositions and promo-related marketing communications as well our triggered communications and encompass end-to-end involvement with planning through to implementation and reporting.

This role reports to a CRM Manager.

The Details

• Be responsible for the day-to-day production of multi-channel communications ensuring they are delivered timely to the highest standard. This entails scoping the initial requirements and briefing the creative and content teams, data mining, audience building, deployment and QA, and reporting.
• Troubleshooting and highlighting areas of the process which could be improved to make the creation and deployment of communications more efficient and automated.
• Identifying new opportunities for automated CRM programmes: sourcing and integrating the required data, briefing the CRM Studio in the creative requirements and working together with a CRM Manager to get dynamic and measurable programs live.
• Investigating individual queries referred to CRM by Customer Care relating to accounts, orders, communications preferences etc.
• Build solid relationships with cross functional teams in the Brand Experience department to enable the successful delivery of the BX vision together.
• Deep dive into past campaigns and key trading moments to understand the CRM performance of each piece of activity and based on this, make recommendations as to how to build on the results for the next iteration.
• Support the CRM Manager in developing and analysing test and learn strategies, in both trade led and lifecycle comms, to optimise effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement.
• Support the CRM Manager in developing a multi-touch, multi-channel communications strategy spanning emails, SMS, push notifications, digital marketing channels and other channels.
  
  

Were ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

About You

• Previous experience within a CRM role at an agency or retailer.
• Deployment experience in an email broadcast tools e.g. Braze, Responsys, Exact Target, Adobe Campaign.
• An understanding of basic HTML.
• An analytical, proactive and flexible approach.
• The ability to work under own initiative and thrive in a fast paced environment.
• Must multi-task effectively.
• Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels.
• Able to effectively prioritise workload.
• Experience trouble shooting and solving difficult and sometimes technical problems.
• Strong attention to detail, quality and accuracy imperative.
• A can-do attitude.
  
  

Benefits

• Employee discount (hello ASOS discount!).
• ASOS Develops (personal development opportunities across the business).
• Employee sample sales.
• Access to a huge range of LinkedIn learning materials.
• 25 days paid annual leave + an extra celebration day for a special moment.
• Discretionary bonus scheme.
• Private medical care scheme.
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.