CRM Executive

About the Role & Team
The CRM Executive will manage the calendar of communications for Walt Disney World, Disney Cruise Line, and Disneyland Paris, specifically targeting the UK and Ireland markets. This role involves a mix of creative and technical tasks, including briefing agencies, copywriting, sourcing images, setting up tracked links, and ensuring the quality and accuracy of email communications. You will be reporting to the CRM Manager, and this role will require you to be onsite 4 days a week.

What You Will Do

• Communication Management: Oversee the deployment of e-news and tactical emails every 4-6 weeks for each brand.
• Creative Briefing: Develop creative briefs and liaise with the CRM agency (Armadillo) for design and build.
• Copywriting and Image Sourcing: Write copy and source images from Disney's image libraries.
• Data Management: Collaborate with the data team to define target audiences and validate data accuracy.
• Stakeholder Coordination: Obtain sign-offs from internal stakeholders, including senior leaders and the legal team.
• Email Testing: Conduct thorough testing to ensure emails display correctly across various devices.
• Reporting and Analysis: Review campaign reports, including opens, click-throughs, engagement, and revenue data, to inform future strategies.

Required Qualifications & Skills

• Experience in email marketing and CRM is mandatory.
• Strong attention to detail and ability to manage multiple tasks.
• Excellent communication and copywriting skills.
• Familiarity with job management systems (e.g., JIRA) and data analysis.

Additional Information:

• The role involves a mix of creative and technical tasks, making it ideal for someone who enjoys a varied workday.
• The position is full-time and based in the UK, with no remote working options.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
• Disney Discounts: You are entitled to discounts on designated Disney products, resort F&B, and ticketing.
• Excellent parental and guardian leave.
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences, and perspectives.