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CRM Executive

Yeungnam University

Eastleigh

On-site

GBP 25,000 - 40,000

Full time

22 days ago

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An established industry player is seeking a dynamic Email Marketing Executive to enhance customer loyalty and engagement through innovative CRM strategies. In this pivotal role, you will develop compelling email content that connects emotionally with customers, optimize customer journeys, and implement automated lifecycle campaigns. The position offers a chance to collaborate with various teams to execute impactful campaigns across multiple channels, driving retention and enhancing the overall customer experience. If you are passionate about email marketing and eager to make a significant impact, this opportunity is perfect for you.

Generous holiday allowance + birthday off

Up to 50% store discount

Monthly product allowance

Auto-enrolment Pension scheme

Access to wellbeing & Employee Assistance Programmes

Flexible working opportunities

Family-friendly benefits

Degree in Marketing or relevant experience in CRM/Email Marketing.
Strong copywriting skills and experience with email automation.

Develop engaging email content that resonates with customers.
Collaborate to execute impactful campaigns across various channels.
Analyze performance data to improve email marketing strategies.

Email Marketing

Copywriting

CRM Campaigns

Customer Segmentation

A/B Testing

Lifecycle Automation

Marketing Degree

1+ Years Experience in CRM/Email Marketing

Ometria

Bloomreach

Klaviyo

CRM Email Marketing Executive

Join a globally renowned brand and shape the future of the customer retention strategy! We are looking for an Email Marketing Executive to play a pivotal role in driving customer loyalty, repeat purchases, and lifetime value through strategic, insight-led CRM campaigns.

Role

Develop engaging, customer-first email content that connects emotionally with our products.
Assist in creating an email roadmap to drive engagement with our seasonal offerings.
Collaborate with teams to execute impactful campaigns across email, SMS, and on-site messaging.
Optimise customer journeys for subscription renewals, product discovery, and promotions.
Use customer behavioural data to segment audiences and drive targeted campaigns.
Implement automated lifecycle campaigns to enhance retention and customer experience.
Drive a test & learn approach, using A/B testing to refine strategies.
Analyse performance data to provide insights and continuously improve campaigns.

What We're Looking For

Marketing degree or 1+ years experience in CRM/Email Marketing.
Hands-on experience with an ESP (e.g. Ometria, Bloomreach, Klaviyo).
Strong copywriting skills, with the ability to craft compelling, on-brand messaging.
Experience in lifecycle automation campaigns & segmentation.
Organised, detail-oriented, and comfortable managing multiple campaigns.
A customer-first mindset, with a proactive and innovative approach.
Some exposure to AI-powered email tools is a plus.

What's in It for You?