CRM / Email Marketing Executive - Contract. Hair & Beauty eCom

Are you ready to take your marketing expertise to the next level?

Join a dynamic team where innovation meets strategy, and creativity drives results. We are looking for a visionary Email Marketing Executive to assist us in leading the charge in crafting compelling digital communications that captivate audiences across multiple markets.

This is your opportunity to shape impactful campaigns and deliver results that truly make a difference. If you’re passionate about connecting with customers and driving success, keep reading!

Role Info:

Email Marketing Executive
Bracknell Hybrid Working - 3 Days at Home / 2 Days Bracknell HQ
Competitive Market Salary DOE Plus Benefits

Reporting to: Email Marketing Manager
Department: Marketing

Your Background / Skills: Digital Marketing, Digital Communications, Email Marketing, SMS Marketing, Campaign Planning, Marketing Management, CRM, Customer Insights

The Email Marketing Executive Opportunity:

We are seeking a passionate and skilled Email Marketing Executive to support and develop CRM Digital Communications (Email and SMS) across Sally Europe (UK, Ireland, France, Germany, Netherlands, Belgium, Spain).

You will assist in creating effective digital campaigns for Trade and Retail customers with the goal to drive footfall and online conversions using automation, personalisation, and an omnichannel approach.

What You'll Be Getting Stuck Into:

1. Shaping Show-Stopping Campaigns: Work your magic on email and SMS campaigns, teaming up with digital channel gurus and our amazing Campaign squad.
2. Cracking the Customer Code: Collaborate with the CRM team to fine-tune segmentation—because the right message deserves the perfect audience.
3. Analytics Super Sleuth: Dive deep into campaign performance, track ROI like a pro, and dream up fresh ideas to keep us ahead of the game.
4. Trend-Spotting Extraordinaire: Keep your finger on the pulse of the market, hunting for inspiration to make our campaigns sparkle.
5. Campaign Crafting Wizardry: Build beautiful emails for everything from day-to-day campaigns to automated programs and irresistible discount triggers.
6. Bringing Brands to Life: Own the branding, content, and flawless delivery of every email masterpiece.
7. Automation Aficionado: Support, build, and fine-tune automated programs across the UK and Central Europe, keeping them polished and powerful.
8. Post-Campaign Detective Work: Analyze, reflect, and refine—because every campaign can be even better than the last!

About you:

1. Relevant degree / Marketing qualification
2. At least +3 years’ retail marketing experience
3. 1+ year relevant experience i.e. email, sms, digital, CRM
4. 1+ year experience in event-driven/automated communication
5. Excellent planning and organisational skills in order to manage multiple projects and deadlines and remain un-phased under pressure
6. Able to analyse & interpret data and insights to deliver effective digital communication programmes
7. Able to work collaboratively across functions
8. Experienced in creating unique customer journeys and executing the related digital communications
9. Excellent presentation skills and the ability to share results with internal stakeholders
10. Passionate for the hair & beauty industry and curiosity for understanding the varying customer types in order to produce truly effective communications

Desirable:

1. Understanding of PECR/DPA/GDPR
2. Understanding of managing IP reputation
3. Experience in producing digital assets using Adobe CC products, or similar

Sounds like a good fit? Apply here for a fast-track path to our Leadership Team.