CRM Data Strategy Analyst

TN United Kingdom; Leeds; On-site; GBP 30,000 - 50,000; Full time

Job description

This is an exciting opportunity to join our award-winning CRM Data Strategy team. The role will focus on strategic use of data to drive relevant marketing, regulatory, and Safer Gambling communications to millions of customers across all of Sky Betting & Gaming brands.

This role is a key part of the CRM strategy to drive value by ensuring our activity is as targeted, effective, and efficient as possible.

This is a shift pattern role from Sunday to Thursday.

WHAT YOU WILL DO

1. Utilise Sky Betting and Gaming data to drive our CRM tools, building out accurate and measurable data selections for our marketing, regulatory, and safer gambling customer communications across a range of CRM channels.
2. Design and build innovative customer journeys alongside our CRM Strategy, Communications, and Commercial Marketing teams.
3. Work closely with the wider CRM & BI teams to identify areas to optimise campaign performance, drive customer engagement, and improve customer experience.
4. Deliver daily campaign plans using our existing suite of multi-channel, multi-stage, and multi-product campaign mechanics.
5. Work with our Data and Data Science teams to ensure we have all the data, models, and segmentation we require to deliver our campaign plans.
6. Support our Senior Analysts in reviewing commercial briefs and use understanding of our data capabilities to highlight opportunities to improve campaign performance, championing relevance and personalisation.
7. Follow our quality control processes to ensure accurate and efficient delivery of customer selections.

HOW YOU WILL DO IT

To be successful you will be:

1. Motivated and thrive on working in a dynamic and fast-paced team.
2. Comfortable challenging and putting forth your own ideas.
3. An articulate team player who can collaborate with multiple teams and communicate effectively.
4. Inquisitive and enjoy finding solutions to problems.
5. A logical thinker with strong attention to detail.
6. Experienced or knowledgeable in CRM, SQL, or Database Marketing.
7. Commercially aware, understanding the Bet & Gaming industry and the products that SBG provide.

About Flutter UK & Ireland

Flutter UK & Ireland unites a dozen brands, hundreds of teams, and thousands of colleagues who build trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair, and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets. At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to create a difference to your career, the industry, and your outstanding colleagues.

What we’ll offer you

1. Twice-yearly bonus (with part of it guaranteed!)
2. Flexible ways of working
3. Access to thousands of Udemy courses
4. Invest via the Company Sharesave Scheme
5. 16 hours paid volunteering time per year