CRM Campaign Operations Specialist

Job Description

Passionate about expanding our LEGO Membership base, and adding more play to everyday lives?

Join us for an exciting career as CRM Operations Specialist!

As part of the newly established Membership & Personalisation team at the LEGO Group, you’ll be managing and optimising CRM campaigns to drive visitation, revenue and overall engagement.

Please note the work location is in London, UK and no relocation assistance is offered for this role.

Core Responsibilities

As the CRM Campaign Operations Specialist at The LEGO Group, you will manage and support CRM campaigns to drive engagement and sales across LEGO-branded channels, including trigger-led programs.

You will ensure campaigns are driven to the highest standards, aligning with CRM goals and objectives while meeting both briefs and member needs. You bring strong organisational skills, a data-driven mentality, and a passion for delivering outstanding customer experiences.

• Execute and deploy campaigns in Salesforce Marketing Cloud (or any other CRM tooling), including data selections, content, segmentation, personalisation, automation and QA.
• Ensure your campaigns deliver objectives including drive visitation, engagement and overall commercial impact.
• Work within best practices for CRM campaign operations, including data selections, content selection, testing, and execution.
• Oversee the creation and distribution of campaign content, ensuring consistency and relevance.
• Use data analysis to identify trends and opportunities to enhance campaign effectiveness and improve customer satisfaction.
• Ensure the highest standards with accurate and disciplined quality assurance.
• Identify and implement process improvements to enhance the efficiency and effectiveness of CRM operations.

Play your part in our team succeeding

Bring your passion for Membership & Personalisation to build direct and long-lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!

You will report to the Senior Manager, CRM Campaign & Journey Development within the LEGO CRM Hub.

Do you have what it takes?

• Experience in CRM campaign operations or related field.
• Demonstrated success in managing and delivering effective CRM campaigns.
• Good understanding of CRM platforms and campaign management tools (Salesforce preferred).
• Exceptional project management skills with the capacity to oversee multiple campaigns simultaneously.
• Effective communication and interpersonal skills.
• Diligent with strong organisational abilities.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO team today.