CRM Automation Manager

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of our success and help drive our limitless ambitions.

About the role

Are you a technically driven, enthusiastic problem solver with a passion for CRM? Charlotte Tilbury is seeking a seasoned CRM Automation Manager to join our dynamic CRM team. As a senior member of the team, you will leverage your 5+ years of CRM experience and expertise in the CRM platform Braze to drive our customer lifecycle strategies. Your analytical mindset will be crucial in drawing actionable insights from data to enhance our customer engagement and retention efforts. If you thrive in an innovative, test and learn environment and are ready to make a significant impact, we want to hear from you!

As the CRM Automation Manager you will be

• Managing and analysing our multi-touch customer journeys across both lifecycle and triggered campaigns reporting into the Head of CRM.
• Leading an always-on testing and optimisation strategy for these customer journeys with both weekly and longer-view analysis to understand where best to optimise. A super-user of our reporting tools Looker and within the CRM platform itself.
• Working with the CRM co-ordinators on the team to brief creative to copy and design based on insights and learnings with a focus on cross-channel orchestration of these journeys including Email, Push notifications, In-app messaging, App Inbox and Web channel.
• Collaborating with the Senior Loyalty Manager and Retention tech squads to build out loyalty CRM campaigns.
• Collaborating with the Customer Insights and Data Science teams on new audiences to target and algorithms to serve our customers.
• Supporting the Head of CRM with the data-led strategy, leading on increasing our first-party data collection and list growth. Braze champion within the team, driving best-practice usage of the platform and the tools available to us including Liquid, Connected Content, Personalised variant testing and out-the-box data science algorithms.

Who you will work with

• CRM, Digital, Data and Retention Squads

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
• We’re a hybrid model with flexibility, allowing you to work how best suits you.
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• Financial security and planning with our pension and life assurance for all.
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
• Bring your furry friend to work with you on our allocated dog friendly days and spaces.
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!