CRM Audience Specialist Manager

What you'll bring to the team

Applications close: Friday 7th March 17:00

We have a new opportunity for a CRM Audience Specialist Manager, who will be responsible for managing and optimising first-party data segmentation to enhance our targeted marketing efforts. This role will play a key part in improving customer engagement, retention, and conversion by delivering effective audience strategies across paid media and CRM channels.

Working closely with the Performance Marketing, Ecommerce, and CRM teams, the CRM Audience Specialist will develop data-driven segmentation strategies, track campaign performance, and provide actionable insights to optimise marketing effectiveness. Ensuring compliance with data privacy regulations and maintaining data accuracy will also be key aspects of this role.

This role is flexible on location within the UK provided you are within a commutable distance from one of our attractions or offices.

Key responsibilities:

• Develop and manage CRM audience segmentation strategies to enhance targeted marketing.
• Build and apply data filters for paid media campaigns using Salesforce Marketing Cloud.
• Track and analyse key performance metrics, providing insights to optimise campaign effectiveness.
• Collaborate with CRM, Performance Marketing, and Ecommerce teams to drive engagement and conversion.

Qualifications & Experience

• Experience in database and audience segmentation management, with a strong understanding of customer data.
• Hands-on experience with CRM platforms such as Salesforce or HubSpot.
• Strong analytical skills and the ability to interpret data to improve marketing performance.
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and best practices in data security.
• Highly organised with excellent attention to detail and communication skills.
• Experience in the leisure, travel, or entertainment industry is a plus.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

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