CRM and Digital Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Carpenters Workshop Gallery produces and exhibits functional sculptures (known as 'collectible design') by international artists and designers working outside their traditional territories of expression. It is an exciting, cutting edge and ambitious entrepreneurial project with a global physical footprint (Paris, London, NY, Los Angeles).

We are looking for a hybrid profile with an in-depth CRM and email marketing experience and additional paid marketing experience.

You will be reporting directly to the Head of Digital and working in tight collaboration with the cross functional teams.

Responsibilities:

Regarding CRM and Email Marketing

• Email and CRM channel ownership.
• Develop the CRM and email marketing channel to drive brand awareness, traffic, enquiries, new customer monetisation and attributed revenue.
• Enhance customer data quality, categorisation, utilisation and introduce automation to improve client experience throughout the lifecycle.
• Develop strategies, plan & deliver email marketing campaigns, including advanced segmenting and optimised email templates.
• Explore automated email flows - new subscriber confirmation, enquiry flow and more.
• Work with the Head of Digital, sales team and marketing to review and define customer lifecycle phases and segmentation.
• Complete Hubspot implementation, collaborating with relevant teams.
• Monitor results and optimise campaigns to meet KPI goals.
• Regular reporting and insights (weekly, monthly, quarterly).
• Uphold GDPR best practice.

Regarding Digital Marketing

• Develop paid marketing channel to drive brand awareness, traffic, enquiries, new client acquisition and attributed revenue.
• Set up campaigns, monitor results and optimise campaigns to meet KPI goals.
• Manage advertising budget to maximise ROAS.
• Work with content and social media teams to create new strategies.
• Regular reporting and insights (weekly, monthly, quarterly).

We are looking for individuals that understand what it takes to be the best and with proven success in a similar environment. If you are a team player, keen to learn with a desire to excel, and have outstanding interpersonal and communication skills please do apply.

Experience

• 5+ years of experience in a similar role within a startup/SME in the luxury/arts industry.
• Proven channel ownership experience in a Digital Marketing Manager/CRM Manager role.
• In-depth experience with HubSpot.
• Strong experience with data tracking, monitoring, analysis and reporting.
• In-depth knowledge of Google Analytics and HubSpot.
• Experience with Meta Advertising is preferred.
• Keen eye for detail and visual aesthetic.

Skills

• Project Management: track record in a fast-paced environment with strong prioritisation skills.
• Strategic Thinking: align marketing activities with business objectives.
• Leadership and Communication: lead cross-functional teams effectively.
• Analytical Skills: make data-driven decisions and optimise marketing strategies.
• Fluency in English; French is a plus.

Conditions:

• Starting ASAP.
• The position will be based in London, at our office in Ladbroke Grove.
• Salary up to £50k + bonus scheme, company pension and Cycle to Work scheme.