Creative Production Lead, International

The Agency Strategy & Operations Team has been established to implement Pfizer’s going-forward agency engagement model and will offer marketing and other content creators a fit-for-purpose end-to-end creative and production solution for Business Units and Countries. The Creative Production Lead, International is a key position on the Agency Strategy & Operations Team, and will lead the end-to-end operations for Pfizer’s creative production solutions in nominated International Markets across Pfizer’s external agency ecosystem.

The Creative Production Lead, International will partner closely with CoLab Production, Delivery, and Marketers from Pfizer’s International Commercial Division to deliver “better, faster, cheaper” content across all channels. The Creative Production Lead, International will have oversight of production operations from brief inception to production kit delivery and will serve as the single point of contact for CoLab’s production centers of excellence. The Creative Production Lead, International will collaborate closely with Pfizer’s Marketing teams and external agency teams to forecast content demand, ensure work moves through the various production pathways at the highest quality, and align synergistic activities across Products and production centers of excellence.

The successful candidate will have a deep commitment to improving health outcomes, a proven track record of operations management, strong communication and issue resolution skills, experience with developing and delivering concise executive summaries for ELT and ELT-1 colleagues, demonstrated ability to quickly diagnose complex challenges, be an advocate for change, and have a passion for continuous improvement.

Role Responsibilities

The Creative Production Lead, International is responsible for the end-to-end creative production solutions and delivery. The Creative Production Lead, International will identify opportunities for continuous improvement across systems, operating models, Pfizer/Agency interfaces, content cycle times, and business processes.

Reports to Agency Strategy & Operations Lead

• Supports Creative Production in nominated International Markets to:
• Serve as a single point of contact for nominated International Markets for creative production planning, execution, and delivery.
• Accountable for Creative Production operations for all channels and pathways (origination, reuse) including adherence to production standards and corresponding content availability in Pfizer’s DAM.
• Define the delivery plan, including KPIs and SLAs, and operationalize content operations processes ensuring adherence to global standards and compliance requirements.
• Interface with Marketing, Digital, and other CMO verticals to ensure Global to Local pull-through and execution of content operations processes.
• Partner with external agencies, and their Business Unit and/or Therapeutic Areas leadership and delivery teams, to forecast demand needs and operationalize delivery framework across compliance, quality, speed, and cost parameters.
• Identify areas of opportunity to synergize content creation activities across traditional, digital, and customer-facing channels to further improve Pfizer’s channel mix and reach.
• Work closely with Agency Performance and Metrics Lead and Agency Operations Leads, International to perform periodic audits across delivery cycles, “right first time” initiatives, quality, and cost parameters.
• Lead, for nominated International markets, the implementation of key creative production programs including both modular content and content personalization, at scale.
• Collaborate closely with internal stakeholders, including:
• International Commercial Division
• International Commercial Offices
• Commercial Operations
• Pfizer Media
• Digital
• Procurement
• Broader CMO stakeholders
• Medical Affairs

• Extensive experience in marketing, agency, operations, or related functions
• Strong knowledge of go-to-market commercial models.
• Knowledge of pharmaceutical dynamics and economics, customer landscape, and market trends.
• Experience in solution design, implementation, and optimization.
• Experience in process design, optimization and issue management and resolution
• Expertise in Veeva, Adobe, and other software platforms including system architecture and integrations.
• Ability to effectively manage and partner with external vendors.
• Strong communication skills, both written and verbal, to effectively manage cross-functional teams and external partner relationships
• Exceptional interpersonal skills and mastery of working in a matrixed environment, with the ability to perform in a highly visible role.
• Role model for the Pfizer Values (Courage, Excellence, Equity, and Joy)
• Ability to interact and influence effectively with all levels of the organization
• Demonstrated business acumen and strategic thinking abilities
• Discretion and trustworthiness in dealing with confidential information

Work Location Assignment: Hybrid

Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient-centric company, guided by our four values: courage, joy, equity, and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company-wide digital transformation strategy. We are leading the way in adopting new data, modeling, and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work-life harmony, attracts talent, and enables everyone to be their best working self. Let’s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports, and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!