Creative Performance Manager - Global Gaming Advertiser Solutions

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Responsibilities

We are looking for a Creative Performance Manager to join the Advertising Solutions team that sits within the Global Gaming function at TikTok. The Creative Performance Manager position is brand new within Global Gaming, so you will play a key role in shaping the evolution of this team. The ideal candidate will take a data-driven approach to our creative value proposition, doubling down on insight generation, creative experimentation, and performance gains for our advertisers. They will focus on Creative Science and putting numbers behind creative insights through experimentation & rigorous analysis.

Key Responsibilities:

1. Lead Creative Strategy: Develop and manage creative workstreams, including hypothesis generation, narrative building, and providing actionable creative feedback.
2. Collaborate with Creative Partners: Act as the primary point of contact with creative production partners, including in-house teams and TikTok Creative Partners (both first-party and third-party).
3. Drive Creative Audits: Champion the adoption of Creative Audits with key accounts, focusing on improving performance within the Global Gaming vertical.
4. Implement Testing Methodologies: Develop and roll out creative testing frameworks that drive measurable improvements in media KPIs and advertising revenue.
5. Showcase Success Stories: Deliver public-facing case studies that highlight KPI improvements directly attributable to innovative creative methods.
6. Promote Creative Product Adoption: Drive the bundling and adoption of first-party and third-party creative products to enhance client performance.
7. Enhance Creative Tools: Refine and implement creative audit tools for use in regular client engagements, such as meetings and QBRs, across the Global Gaming CST.
8. Develop Genre-Specific Guidelines: Create tailored creative guidelines and narratives to address specific gaming genres and client needs.

Qualifications

Minimum qualifications:

1. Experience in digital media and marketing at an agency, publisher, platform or brand client.
2. Background in creative - ideally in performance marketing - (worked in a creative/production agency, or client in-house team), basic understanding of data and media metrics, client facing.
3. Strong understanding of the Mobile Gaming Market, TikTok Platform and/or other Media.
4. Knowledge of Creative Performance with an analytical approach.
5. Excellent presentation skills, grace under pressure, great people skills, high integrity, self-starter, fast learner who is detail-oriented and has critical thinking.
6. Proficient in English.
7. Knowledge of pre-production, production and post production workflow.

Preferred qualifications:

1. Strong understanding of TikTok brand and voice, digital marketing, the local market advertising ecosystem, and trends.
2. Demonstrated ability to manage multiple projects in a fast-paced environment.
3. A genuine interest in and aptitude for the type of content TikTok makes.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.