Creative Media Strategist

GroupM; London; On-site; GBP 40,000 - 80,000; Full time

Job description

Creative Media Strategist

Group: Mindshare Worldwide

Clients: Unilever, Food/Nutrition Category

Reports to: Creative Media & Tech Director

(Please note this is a UK based role and requires individuals to have the right to work in this location)

Mindshare is a global media agency designed to make media exciting, fun, and life-changing. For the last 20 years, our values of Speed, Teamwork, and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, coordinating media campaigns for our global clients.

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund, and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy, and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves, and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

The Team

The Worldwide Invention team at Mindshare drives creativity & innovation in and beyond media by excelling in culture, community, and innovation. Through a balance of deep expertise and creative thinking, we guide our clients to think outside of the box, using channels and mechanics that drive growth beyond their existing realms of focus.

We don’t just create campaigns—we craft experiences that spark conversations, inspire action, and leave lasting impressions. We aim to elevate creativity in media by designing media-agnostic ideas; developing thoroughly researched and inspirational thought leadership; and being deep experts in areas of specialisms. These are primarily: cultural strategy, partnership, sponsorship; community strategy, influencers, creators, social content; innovation strategy, creative tech & emerging technologies. Our knowledge spans across various areas of culture, with specific focus on gaming, sport, film, and entertainment.

We’re on the hunt for a Creative Strategist for Unilever, Nutrition/Food Category, who can transform insights into jaw-dropping campaigns, harness emerging tech to push boundaries, and make waves across every platform imaginable. The candidate will work with Cultural, Community, and other Creative Media Strategy specialists and report into Creative Media & Tech Director. This role is based in London, with some travel (5-10%).

The Role

As a Creative Strategist, you’ll be the ultimate idea alchemist—taking raw data, cultural insights, and audience behaviors and transforming them into groundbreaking creative concepts. You’ll be the bridge between client briefs and creative output, combining creativity, design, and production to develop innovative, tech-driven solutions for projects. From uncovering trends to dreaming up immersive tech solutions, you’ll lead the charge in creating campaigns that not only wow, but also work. Your ability to blend storytelling, technology, and strategic thinking will help elevate brand experiences and drive impactful results.

What You’ll Be Doing

Creative Ideation & Strategy

• Generate boundary-pushing, media-agnostic creative ideas that work across TV, Cinema, OOH, Radio/Audio, Video, Social, Content, Digital, Influencers—and even leverage cutting-edge tech like AR/XR, AI, and beyond.
• Partner with clients’ creative agencies to translate high-level concepts into actionable, media-driven ideas that captivate audiences.
• Develop creative strategies for various Unilever Food/Nutrition brands rooted in media, working hand-in-hand with global media strategists to ensure every idea has impact.

Creative Consultancy for Media & Tech Production

• Review, refine, and elevate creative briefs for media and tech partners to set the stage for greatness.
• Lead or attend media partner briefings, ensuring everyone’s aligned and inspired.
• Review creative proposals and provide constructive feedback to fine-tune ideas.
• Give the final thumbs-up on assets before they go live, ensuring everything is pitch-perfect.

Creative Direction Throughout the Process

• Help identify production partners and direct them from ideation to implementation stage.
• Create/review treatments, storyboards, design layouts, campaign copy, and scripts that bring ideas to life.
• Create/review user journeys, and identify related assets, CTAs, etc.
• Liaise with clients throughout the project lifecycle.

Overall Development of Invention Practice

• Work with Unilever Food/Nutrition category client leads and strategy teams to uncover creative media opportunities that push boundaries, and promote creativity & innovation.
• Bring creativity into everything we do—whether it’s brainstorming with teams or sparking new ways of thinking.
• Promote our team’s groundbreaking work internally and externally through client showcases, award submissions, conferences, PR, and more.

What You Bring To The Table

Skills we ideally want to see:

• Disruptive Creativity: You can think out of the box, and engineer brilliant ideas across all types of creative work—from big campaign ideas to content programs to tech-driven activation—and across media channels.
• Storytelling Magic: You can weave a narrative that captivates and inspires through art, copy, and design. (briefs, treatments, storyboards, design layouts, etc.)
• Strategic Genius: You can transform audience insights into powerful creative concepts and enhance traditional media strategies with cutting-edge technological solutions.
• Tech Savvy: You’re passionate and curious for innovative and immersive technologies (AR, VR, AI, etc.) and can spot their potential in media activations.
• Presentation Rockstar: You can sell an idea like no one else, whether it’s pitching to clients (initial pitch or live briefs) or brainstorming with the team.
• Master Producer: You have the knowledge and experience to oversee creative projects from idea to final execution.

The Ideal Candidate

• You’ve got proven experience under your belt, crafting channel-agnostic ideas that work seamlessly across TV, Cinema, OOH, Radio/Audio, Social, Digital, Influencers, and even emerging tech like AR/XR, AI, and NFTs.
• Whether you come from a media agency, digital creative agency, integrated creative shop, emerging tech hub, or even a non-traditional creative background, your experience speaks volumes.
• You thrive in collaboration but can also take the reins and run with an idea independently.
• Your skillset spans the entire process—from ideation to conception, design, and execution.
• You have a strong copywriting background and know how to make words sing.
• You understand the media landscape inside out and know how different channels play their part in the bigger picture.
• You’re confident communicating with clients, building relationships, and making them fall in love with your ideas.
• You work seamlessly with internal teams, partners, and media collaborators to bring visions to life.
• Experience with graphic design software or other creative tools is a huge plus.
• Got a foreign language up your sleeve? Even better!

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