Creative Lead

Job Title: Creative Lead

Contract:Permanent Full Time Contract

About Bravissimo

Bravissimo is a privately owned, award-winning multi-channel retailer who provide lingerie, swimwear and nightwear for women who wear a D to L cup. We have 25 shops in the UK, along with a well-established ecommerce operation. Since being founded in 1995 our purpose has remained the same; to inspire our customers to feel confident and uplifted, offering an amazing choice of beautiful styles and colours. We want our customers to feel celebrated, to feel like they belong and that Bravissimo is their place that they want to shout about!

Bravissimo Benefits

• Up to 25 days holiday, plus flexible use of bank holiday allowance
  
• The opportunity to buy up to 5 additional days holiday each year
  
• Access to free and confidential 24/7 employee support from Retail Trust
  
• 50% discount on full priced items for you, your family & friends, up to a limit
  
• Healthcare Cash Plan for you and up to 4 children through Medicash
  
• Employer pension contributions up to 6%
  
• Life Assurance
  
• Great training and learning resources
  
• Long service awards after 5 years service
  
• Access to new and upcoming products, with the opportunity to provide feedback
  
• Access to discounts at many retailers, day out destinations and gyms through Retail Trust and Medicash
  
• Free on-site parking at Bra HQ
• Hybrid working - minimum 2 days per week in the office

About the role

The Creative Lead will be responsible for Bravissimos creative strategy, ensuring impact and consistency across all channels. They will be a key driver of our brand uplift, delivering relevance and cut through with both new and existing audiences through our visual identity, our photography, our tone of voice and our seasonal creative campaigns.

The Creative Lead will guide and manage the creative team, overseeing all projects from conception to delivery. This includes ownership of our creative workflows and creative quality, as well as mentoring and developing the team to deliver industry-leading creative campaigns.

Key Responsibilities:

• Ownership of our creative strategy, with accountability for all creative output across all channels including print, retail, web, social and email
• Responsibility for our visual identity, driving our brand uplift to reach new audiences, re-engage lapsed audiences and grow the brand love of our loyal customers
• Responsibility for all seasonal and campaign photography, working closely with the Creative Production Manager to conceptualise and direct all shoots and manage the post-production process
• Work closely with the Brand Team to develop conceptual seasonal creative campaigns that consistently and effectively address our brand perceptions and strategic business objectives
• Ownership of our tone of voice, working alongside our Copywriter to deliver impactful copy that captures the unique spirit of the Bravissimo brand across all channels
• Manage the creative team, inspiring creative excellence, rigorous attention to detail and a nimbleness and pace to match our trading priorities
• Have a hands-on approach to key brand deliverables, such as the seasonal magazine and the website, to directly drive our brand uplift and demonstrate best practice to the wider creative team
• Actively engage with the Marketing and Senior Leadership Teams to drive our strategic business objectives and growth ambitions

Our Customers are at the heart of everything we do, so we all spend regular time with our customer facing areas to understand what is important. Customer Facing Visits (in Retail, Customer Services and Warehouse) will consist of a minimum of 2 visits during peak (April to August). For the rest of the year, generally, it will be a visit once per quarter.

Person Specification

• 10+ years of experience in a creative leadership role
• Extensive art direction experience, including photography conceptualisation and direction
• Proven experience of leading and developing a creative team covering traditional, digital and social expertise
• A strong communicator, skilled at building trust and rapport across multiple functions
• An instinctive understanding of Bravissimos brand, purpose and values
• Passionate about Bravissimos culture and our commercial success

Interested?

If this sounds like the perfect role for you, we would love to hear from you. To apply, click the Apply Now button below. This will take you to another page where we will ask you to submit a CV and a letter which should include why you would like to work for Bravissimo, and what it is about this role that excites you! Please also include your current salary.