Creative Director

ENGINEERINGUK; London; On-site; GBP 150,000 - 200,000; Full time

Job description

You will need to login before you can apply for a job.

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

A bit about the role...

We are seeking a visionary and dynamic Creative Director to help lead our creative team. As Creative Director, you will play a crucial role in shaping the creative direction of the agency, guiding the team and ensuring the delivery of high-quality, on-brand creative work. You will work closely with various departments and external partners to align creative strategies with business goals for some of the UK's most well-known brands including The National Lottery, Lotto, Euromillions, Set for Life and Scratchcards.

What you'll be doing...

1. Creative Leadership & Vision:
   
   • Lead, inspire, and mentor a multidisciplinary creative team, setting the vision and maintaining high standards for all creative work that engages across different target audiences.
   • Develop and deliver creative approaches that align with business objectives while enhancing brand equity across all channels.
   • Stay abreast of industry trends, bringing fresh, forward-thinking ideas to the team.
   • Demonstrate objective and well-considered creative judgement across all work.
2. Collaboration & Relationship Building:
   
   • Help to establish Creative Hub as the 'go to' choice of creative partner within Allwyn.
   • Deliver compelling pitches for campaign ideas with gravitas to senior stakeholders.
   • Serve as a bridge between the creative team and wider internal stakeholders.
   • Build exceptional relationships with external creative agencies.
3. Hands-On Creative Development:
   
   • Lead on responding to relevant briefs including the development of creative strategies.
   • Participate in creative development, ensuring they stay true to a creative strategy.
   • Work closely with copywriters, designers, and content creators.
4. Cross-Channel Expertise:
   
   • Oversee and guide content development across all channels.
   • Collaborate with digital, social, and CRM teams to optimise content.
5. Embrace Technology for Creativity Enhancement:
   
   • Champion the use of technology and innovative tools to streamline workflows.
   • Explore digital tools that can aid in brainstorming and content development.

What experience we're looking for...

1. Experience:
   
   • Proven experience as a Creative Director or in a senior creative leadership role.
   • Extensive background in multichannel campaigns.
   • Experience in regulated industries is beneficial.
2. Creative Skills & Knowledge:
   
   • Copywriting and conceptual skills.
   • Strong understanding of brand identity.
   • A portfolio demonstrating creative expertise.
3. Leadership & Collaboration Skills:
   
   • An inspiring leader with a collaborative mindset.
   • Excellent interpersonal and communication skills.
   • Strategic thinking and problem-solving abilities.

Key Measures of Success:

• Establishing and integrating new role into the business.
• Increased number of creative briefs coming to Creative Hub.
• Levelling up of creative output from Creative Hub.
• Maintain/increase engagement with creative team.

About us:

We want to create one of the UK's most inclusive organisations - where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.

We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates.