Copywriter (Menopause)

Menopause Care is dedicated to providing exceptional care and support for women navigating menopause. We pride ourselves on supporting all women with our empathy and warmth. Our approach is completely personalised, and goes beyond just treatment and medication.

We’re a fast-growing team, on a mission to raise the standards of menopause care globally. We’re committed to creating a menopause service that goes beyond what is currently available, and supports all women to learn about this stage in life. Our mission is to empower women with expert-led information, compassion, and practical solutions to help women to live long, healthy and happy lives.

About the role:

We’re looking for a skilled and versatile Mid-level Copywriter to help us craft strategic and impactful copy that educates, informs and nurtures our patients.

You’ll write primarily for our Menopause Care brand, playing a critical role in shaping the brand voice, creating exceptional content across the full patient journey, and making sure our messaging is clear, consistent and aligned with our overall strategy.

This role is perfect for a writer who thrives in a creative environment and who can truly empathise with the audience they’re writing for (in this case, women who are about to enter or are already in the menopause). The ability to write in a way that’s professional yet warm is key.

What you’ll be responsible for:

• Style guides & editorial standards: Partner with Frankie (Lead Copywriter) Dr. Naomi Potter and our content team to develop and refine brand tone of voice, style guides and editorial guidelines.
• Email & patient communications: Write clear, empathetic and engaging emails that guide patients through every stage of their journey with us.
• Social media copy: Craft concise and attention-grabbing paid ad copy and captions tailored for various platforms, ensuring our tone resonates with our audience.
• Product copy: Write product descriptions and messaging that communicate key benefits and features while maintaining brand consistency.
• Strategic funnel copywriting: Tailor messaging based on the patient’s intent and stage in the funnel.
• Cross-functional collaboration: Work closely with internal teams to align content with broader business goals and marketing strategies.

What we’re looking for:

• +4 years of experience in-house or agency side.
• Proven experience as a copywriter, content writer or similar role.
• Exceptional writing and editing skills, with a knack for balancing creativity and strategy.
• Strong understanding of our patient experiences and how to tailor messaging to different stages of the funnel.
• Experience building and refining tone-of-voice guidelines and editorial standards.
• A collaborative mindset with the ability to work closely with cross-functional teams.
• Highly organised, detail-oriented and able to manage multiple projects at once.
• A passion for storytelling and creating patient-centric content.
• Ability to use data and user research to inform strategy and copy.
• Bonus: Experience collaborating closely with product designers to develop creative solutions, ensuring alignment with product objectives and enhancing the ability to hit the ground running.

What we offer:

• A fast-paced, dynamic environment where your ideas and contributions will make a real impact.
• The opportunity to work in an experimental and innovative team.
• The chance to collaborate with leading menopause care experts, including Dr. Naomi Potter.
• A supportive and inclusive workplace dedicated to improving the lives of women navigating menopause.
• Competitive salary with a generous stock option plan.
• Hybrid role in Bermondsey with in-office perks.
• Professional development budget, wellness benefits, annual retreat, and more.
• 25 days of holiday, flexible working policies, and private healthcare plan.

ABOUT MANUAL AND MENOPAUSE CARE

MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.

MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.

We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.

MANUAL partnered with Dr. Naomi Potter in June 2024. With Menopause Care’s organic strength, crafted by founder Dr. Naomi Potter, we're creating a sustainable growth engine for menopause.

After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.