Copywriter

Healf; London; Hybrid; GBP 30,000 - 50,000; Full time

Job description

Healf was founded by two brothers - Max and Lestat - with a relentless drive to reshape health and wellness.

Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative.

Like all of us, they’re here to make a lasting impact.

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf—an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT MOVE MIND and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast—and redefining how the world shops and lives well.

The Role

We’re hiring a world-class Copywriter to shape our tone of voice, craft bold campaigns, and bring our brand to life across every touchpoint—from scroll-stopping ads to high-converting product pages.

You’ll work across ecommerce, brand, and growth—writing with clarity, edge, and commercial intent. You’ll be obsessed with words and even more obsessed with impact.

This is a high-performance, high-autonomy role. Expect ownership, speed, and the chance to set a new standard for how wellbeing sounds.

What You’ll Own

Campaigns – Partner with Brand and Growth to develop big ideas, sharp copy, and consistent messaging across launches, product drops, and major initiatives.

Always-On Copy – Write emails, homepage updates, paid social ads, and product descriptions that are clear, high-converting, and unmistakably Healf.

Voice & Brand Guidelines – Help shape and evolve the Healf tone of voice. You’ll make it scalable, consistent, and unforgettable.

Ecommerce Copy – Collaborate with our product and ops teams to write copy that informs, sells, and builds trust.

Customer Lifecycle – Support CRM, onboarding, and loyalty communications with messaging that drives retention and engagement.

Creative Collaboration – Work with our designers, creators, and performance marketers to bring ideas to life in a fast-paced, test-and-learn environment.

Trends & Cultural Relevance – Stay on top of consumer psychology, platform trends, and emerging cultural insights—bringing them into our brand in smart ways.

You Should Apply If You…

• Have 2–4 years of copywriting experience (ideally in a high-growth ecommerce, lifestyle, or wellbeing brand)
• Have a portfolio that shows range: strong headlines, clear UX copy, and conversion-led writing
• Write fast, clearly, and with intent—no fluff, no filler, no guessing
• Understand brand, but care deeply about performance—you know how to drive clicks, opens, and revenue through words
• Have experience working across email, paid social, web, product, and landing pages
• Are highly collaborative and thrive in a fast-moving environment
• Genuinely care about wellbeing—you live what you write
  
  

What Success Looks Like

• You’ve owned end-to-end copy for 2+ campaigns—from concept to execution
• You’ve refreshed 10+ product descriptions to align with our evolving tone of voice and improve conversion
• You’ve raised the bar for copy quality across our emails, ads, and landing pages—earning recognition from across the business
• You’ve contributed to updated brand voice guidelines and helped embed them across teams
  
  

Why Join Healf?

• Do your life’s best work – Build something that matters, with a team that moves fast and aims high
• Surround yourself with A+ talent – You’ll work with high-performers who care deeply and raise the standard every day
• Be a builder – This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth
• Wellbeing is the lifestyle – From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP
  
  

Benefits (UK)

• 50% staff discount on all products
• Premium Wellhub membership – access 1000s of gyms, yoga & fitness studios
• Weekly in-office yoga
• Complimentary sauna + ice bath sessions
• 5-day summer team retreat
• Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)