Key Objective: A Copywriter creates engaging copy across all touch points, adopting the brand tone of voice in all written communication. They will need to be competent with a range of systems and Microsoft Office to complete their daily workload, while being creative in their approach to all tasks.
Responsibilities:
Produce product descriptions for all categories
Understanding and adopting the JD tone of voice in all copy
Writing engaging blog posts to support marketing, product and sport messages
Format blog copy into Wordpress using basic HTML
Introductory SEO skills
Crafting copy for CRM including subject lines, email copy, push notifications and message centre
Creating engaging copy for paid channels, following strict word counts
Improving rankings with new and updated Fredhopper copy
Skills and Experience:
Educated to degree level or equivalent
Committed to working as part of a team
Pro-active with a positive attitude
A passion for writing
Able to work quickly and effectively whilst maintaining a high level of quality and managing workloads
Organised and be able to manage own workflow
Ability to clearly articulate ideas to line manager and other team members