Conversion Rate Optimisation & Website Manager

Moth Drinks; London; Hybrid; GBP 35,000 - 65,000; Full time

Job description

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Hybrid: 3 days in our Paddington offices, 2 days working from home

Reporting to: Head of Digital

Contract type: Permanent, full time (5 days)

Working hours: 40 hours a week including a paid lunch hour. Flexible start (between 8am and 10am and finish (between 4pm and 6pm) times.

Who we are

At MOTH we're here for cocktails, company, and conversation. That's why we make the most delicious cocktails in a can - so that special mix can happen anywhere. Hands up - we're obsessive. Every sip delicious and distinguished. Our cocktails are classics, and our ingredients are second to none. At the same time - we're not snobbish. We don't talk in master mixologist lingo. We have no fancy bar or dress-code. And we believe in fair prices for great drinks. Because when you've got good friends and fine blends, what more do you need? Mix of total happiness. MOTH.

We are one of the fastest growing FMCG brands, re-writing the rules of RTD cocktails, and facing unprecedented growth. Our success is down to the work that our magic MOTHs do, we hire exceptional people to do exceptional things. Our team in the UK has grown to more than 40 people and we're not stopping there, we're looking for a superstar Conversion Rate Optimisation & Website Manager to maximise online conversions and customer experience on the MOTH website.

The Role:

You will create and lead the CRO strategy including A/B onsite content testing, including hypothesis generation, implementation, and results analysis optimising customer conversion funnels.

You will also manage the technical aspects of our websites and lead on onsite experience, planning and deploying all onsite content in line with brand values and with a focus on increasing conversion and sales across user segments.

Responsibilities:

Conversion Rate Optimisation:

• Use a concise CRO methodology: Defining Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions; to create a CRO strategy.
• Analyze user behavior and website performance using analytics tools (Google Analytics, Hotjar, etc.).
• Define and document insights user journeys by user segment.
• Develop and implement A/B testing strategy and performance measurement framework to optimize landing pages, product display pages, and checkout processes across customer segments.
• Create and monitor KPIs related to conversion rates and user engagement.

Website Management:

• Manage overall website performance, ensuring optimal functionality and user experience.
• Collaborate with the design team to maintain brand consistency and implement new features.
• Oversee the product catalog, including product descriptions, images, and pricing updates.
• Create and maintain documentation on all processes.

Content Strategy:

• Coordinate with the marketing team to align website content with ongoing campaigns and promotions.
• Create and manage the calendar of implementations, aligning with the actions of the wider digital team.
• Implement SEO recommendations across content and technical updates to ensure that all website content is optimised.
• Support on creating and deployment of website content for wider MOTH departments.

Technical Support:

• Lead our relationship with our external web development and data support teams to troubleshoot and resolve website issues.
• Lead on the integration of data and processes with our 3PL partner.

Customer Insights:

• Gather and analyze customer feedback to inform website improvements and product offerings.
• Identify trends and opportunities within our segment to improve our future offerings.

Requirements

• 3+ years of eCommerce experience, primarily in conversion rate optimization.
• Proven proficiency with Shopify CMS.
• Strong knowledge of analytics tools such as GA4 and Hotjar.
• Experience using Looker Studio for data visualization.
• Good understanding of SEO, content marketing, and digital marketing strategies.
• Familiarity with Figma and Photoshop for adapting creative assets and visualising site adaptations.
• Excellent analytical, problem-solving, and project management skills.
• Ability to work effectively with cross-functional teams.

Benefits

We put lots of time and care into our interview process so that new MOTHs feel fully part of the team from the minute they walk into MOTH HQ. Therefore, our benefits are available to all MOTHs from day one without any minimum service requirement:

• Flexible working hours - Core working hours are 10am-4pm so you can choose your working hours to suit you (e.g. 8am-4pm, 9am-5pm or 10am-6pm)
• Bonus - up to 20% subject to personal and Company Performance, paid annually
• Pension - 3% employer contribution
• Annual leave - 27 Days Holiday (+ your birthday off) (+ 2 life admin days)
• Working from abroad - up to 2 weeks' per year
• Enhanced parental leave and support - 20 weeks full pay for each parent. We also offer parental transition coaching and Workplace Nursery Benefit to help out with nursery fees.
• Private Medical - Vitality including personal worldwide travel insurance
• Learning and development - Personal annual learning and development budget of £2,000 (alongside companywide training)
• Snacks - Free Breakfasts and more chocolate covered rice cakes than you could dream of
• Socials - weekly cocktail Thursdays, monthly Socials and summer/Christmas Parties
• Free MOTH allowance - Free monthly MOTHs allowance and discount codes for family and friends