Content Writer (6 Month Fixed-Term)

interactive investor; Manchester; On-site; GBP 40,000 - 60,000

Job description

Everything we do at abrdn Financial Planning & Advice Ltd is designed with our clients in mind. We seek to achieve the best possible outcomes for those who trust us to look after their wealth. We believe that the right advice, given at the right time and in the right way, can make a big difference in helping our clients achieve their goals.

abrdn Financial Planning & Advice Ltd now forms part of interactive investor.

ii has been investing in our customers' success for almost 30 years. That's why over 420,000 people put their trust in our award-winning investment platform.

With a low, flat monthly fee, you can keep more of what you make and take control of your financial future. Whether you're investing in an ISA, pension, or Trading Account, you have access to one of the widest ranges of investments on the market - including shares, funds, trusts and ETFs.

Lean on our award-winning, UK-based customer service team if you ever need help. And if you're looking for investment inspiration, you can look to our expert team of journalists and their regular news and insights.

PURPOSE OF ROLE:

This role is aligned to support our Financial Planning and Advice business. Reporting to the Financial Planning Marketing Manager, the Content Writer plays a crucial role in the team with a focus on client engagement. This role is dedicated to creating educational, topical and evergreen content with a focus on Financial Planning topics such as inheritance tax planning, retirement, gifting and estate planning, as well as topical responses to macroeconomic or regulatory change - such as the Spring Budget Announcement. Working across various outputs, the primary objective is to provide peace of mind and education to our client base. The content should also drive organic search volumes up by providing valuable, optimized content that educates and engages our target audience in the realm of financial planning and advice.

KEY RESPONSIBILITIES:

• Collaborate with the Marketing Manager to develop content strategies that align with business goals
• Have strong market knowledge to create accurate, informative, and engaging content
• Own the content roadmap, planning and content management
• Write high-quality, informative articles, guides, presentations and client communications around relevant financial planning topics
• Create evergreen content that remains relevant and valuable over time
• Review, edit and improve existing digital content to improve authority and quality
• Develop educational resources that help readers understand complex financial concepts and make informed investment decisions
• Craft content that engages the target audience, encourages interaction, and addresses their questions and concerns
• Collaborate with the marketing team to promote content through various channels, including social media and email marketing
• Monitor the performance of content using analytics tools and adjust strategies based on data-driven insights

SKILLS & EXPERIENCE REQUIRED:
Essential:

• Proven experience as a content writer with a specialization in financial services
• Exceptional writing and editing skills, with the ability to simplify complex financial concepts
• Understanding of SEO principles and best practices would be desirable
• Knowledge of investment products, financial markets, and the regulatory environment
• Ability to work independently and meet deadlines in a fast-paced environment
• Excellent communication skills to collaborate effectively with cross-functional teams

PERSONAL ATTRIBUTES:
STRAIGHT TALKING | MOVING WITH SPEED | OWNING THE OUTCOME

• Clear communicator
• Strong team player
• Demonstrated passion and drive for delivering the best outcome
• Moving with speed - delivering faster and better
• Decisive and take ownership of outcomes
• Not afraid to challenge and be open to challenges
• Highly self-motivated and logical thinker
• Ability to take on knowledge rapidly, ability to self-learn and discover
• Problem solver