Content Strategist & Writer

Literal Humans is a growth strategy partner for the world’s most ambitious mission-driven brands across tech for good brands, B2B SaaS startups, and nonprofits. We built our agency on a simple premise: When brands live their purpose and develop emotional, human connections with customers—they win. Our rainbow coalition of a team beautifully represents the audiences our clients strive to reach. We’re all creative professionals with years of experience (in life and work).

Always learning. Consistently Accountable. Professionally Playful. Brave-Hearted. We’re Literal Humans. In 2024, we charted a new course for our agency.

• We became a B Corp.
• We’re proud to now be a 100% Black-owned limited company.
• We became a relationship-first hybrid workplace, opening an office in the heart of London’s tech sector (near Silicon Roundabout in Shoreditch) for our UK team while still boasting team members in the EU, Africa, and the US.

THE ROLE

This is a Full-Time Contract Role (~36hrs per week).

The Content Strategist & Writer is an integral part of the team, supporting the content marketing we do for our agency clients. You’ll be joining a team of skilled content strategists and designers to brainstorm, research, and execute high-quality digital content for our clients and us!

You’ll gain lots of real-world experience learning about and writing for a range of different client industries, including consumer-facing tech start-ups, educational non-profits, B2B software brands, media companies, tech for good and more.

A DAY IN THE LIFE

As a Content Strategist & Writer, here's what your work will look like:

• Collaborate with the content strategy team to create great Content Calendars, Briefs and Content.
• Perform in-depth research before putting figurative pen to paper (combining online sources, client reports, case studies, interviewing subject matter experts, etc.).
• Create high-quality, user-friendly digital content for specific audiences (our clients' target audiences range from Indian export entrepreneurs to heads of HR in Fortune 500 companies!).
• Research each client in order to get a deeper understanding of their brand and ensure consistency in style, tone of voice, editorial guidelines, etc.
• Optimise content for SEO (primary and secondary keywords provided).
• Create supporting promo campaigns for organic and paid social activity.
• Provide clear and descriptive design direction to designers to ensure custom graphics enrich and support copy.
• Ensure timely communication with clients to keep them in the loop with projects, and submit work to clients for approval by deadline.
• Proofread and edit your content as well as team member’s content before publication.
• Stay on top of content operations within project management software (e.g. Forecast) and communication platform (e.g. Slack).
• Carry out UX copy writing for websites.
• Create a user persona based off of desk research or ideally carry out your own primary user research with customer interviews.

THE PROFILE

The Type of Work You’re Good At

• You have experience writing for different audiences. We’re particularly interested in folks who have written content for B2B SaaS and tech clients.
• You also have experience with a variety of types of content, such as long-form writing for whitepapers and e-books, UX writing for websites, blog posts, etc.
• You’ll know how to research and nail Tone of Voice for the variety of clients that we work for.
• You’re generally adaptable and able to tackle the variety of types of content that happen during Agency Life.
• You know what great content looks like and how to write it, across all domains.
• You're an amazing researcher (i.e. you Google like a boss and use AI as a sparring partner) and know how to wade through the junk to find relevant and timely info from only the best sources.
• Your organisational skills are excellent. You can keep track of deadlines, and you can move the final deliverable along through numerous stakeholder gates.

THE TYPE OF CULTURE YOU BRING

• You're consistently communicative with teammates and clients. We communicate and organise via email, Slack, Forecast, Google Drive, etc. (but you also set clear work-hour boundaries, stick to them, and communicate with the team).
• You are creative and personable, have a knack for storytelling, and you take initiative throughout the writing process (ask questions, then act).
• Pragmatic optimism: You’re not a defeatist. You’re genuinely excited about the work of growing a nascent creative agency.
• Collaboration: You are happy to work closely with many different kinds of stakeholders leading our client’s brands, as well as project managers, content teammates and the design team. You need to be good with juggling many types of collaborators.
• Equity-Minded, Justice-Oriented: You believe and practice that Black Lives Matter, that LGBTQIA folks deserve equal rights, that people without homes deserve a warm place to live, that migrants are entitled to safety and security wherever/however they land, and much more. You believe and practice that marketing agencies can make the world a better place by how we do our work and who we choose as our clients.

TO APPLY

• Step 1: Fill out our short application (<5mins). We’ll accept applications on a rolling basis until we’re satisfied we’ve sourced a sufficiently diverse candidate pool to then begin interviews.
• NB: Please DO NOT DM or email us directly about this role, you’ll be disqualified. We’re working to make the process fair for all applicants.
• Step 2: If you’re moved forward, you’ll participate in a 30-40 min interview with our Heads of Operations & Strategy and Senior Content Marketing Manager.
• Step 3: The next step will be a paid readiness assessment task that should take roughly ~3 focused hours of your time. We’ll pay each applicant £50 for completion of this task. The task will include:
• A writing task based on one of our content briefs.
• A short strategy around how content might be repurposed into other forms.

Visa Sponsorship: We have a license to sponsor work visas, if needed.

Flexible: Enjoy a 4-day work week. (”Summer Fridays” — all year round.)

Hybrid/Relationship -First: Our UK team works together Mon-Thurs from a co-working space near Old Street Station in Shoreditch (London). We work together at least three days per week (Mon & Thurs everyone works together in-office) with one day per week (Tues or Wed) being remote.

Co-Working: We’ll sort your co-working space to help you maximise your creativity.

Learning: You’ll receive a robust array of resources to help you grow within the role:

• 1:1 coaching: More Happi + private coaches.
• Book club. We’re currently reading The Art of Client Service.

Team: Work with a cool, smart, funny, truly diverse (like, for real) team.

IDEAL START DATE

Please note: Due to transitions on the team, we are prioritising candidates who can start before the end of January, ideally by 7 January 2025.