Content Strategist

A forward thinking and growing direct-to-consumer (D2C) brand in the personal care and wellness sector is seeking a Content Strategist to join their team in London.

Reporting to the Head of Growth, you'll play a pivotal role in driving their creative strategy, owning end-to-end content processes, and shaping the way they connect with their target audience through paid campaigns and organic channels.

They're looking for an analytical and creative marketer who thrives in a fast-paced environment, bringing fresh content ideas and a strategic mindset to the table. If you're passionate about crafting compelling ad creative, refining organic content, and leading a team to deliver results, this is the role for you!

Key Responsibilities:

1. Develop and execute a creative strategy focused on both paid campaigns (META as the core channel) and organic content to engage and grow our audience.
2. Own the end-to-end content process, from ideation sessions and creating briefs to producing assets and managing shoot productions.
3. Analyze performance metrics (CTRs, team KPIs, ad account data) to refine content and optimize campaigns, using 3rd party tools and ad libraries.
4. Identify and target new audiences with tailored creative content, covering a broad range of our target market.
5. Manage workflows across the business, collaborating with a freelance videographer and potentially an agency, while exploring opportunities to bring content creation in-house.
6. Lead the team in brainstorming, refining ideas, and delivering high-impact assets, giving Rosie capacity to focus on broader growth initiatives.
7. Stay ahead of trends, drawing inspiration from competitor ad libraries and industry benchmarks to propose innovative content ideas.

Who You Are:

1. 3-5 years of experience as a Creative Strategist, ideally in a D2C brand, ad creative agency, or similar environment.
2. Strong analytical skills with a track record of using data (e.g., CTRs, ad account insights) to drive content decisions.
3. A creative thinker with experience in both paid and organic content, comfortable managing shoots and working with videographers or agencies.
4. Proactive and adaptable, thriving in an environment with lots of change and owning processes from start to finish.
5. Experience with META ads is a must; familiarity with Sprinklr or similar tools is a plus.
6. A collaborative leader who can inspire a team, refine ideas, and turn concepts into actionable assets.

What's on Offer:

1. A salary of £35,000 - £45,000, commensurate with experience.
2. The opportunity to shape the content strategy for a growing D2C brand.
3. A dynamic, creative role with the chance to build and lead in-house content capabilities.
4. A supportive team environment with plenty of room for growth and innovation.

How to Apply:

We're moving quickly! Please submit your CV, along with a portfolio showcasing your best creative work (ad campaigns, organic content, or shoot productions).