Content Strategist

Vertical Advantage; London; On-site; GBP 35,000 - 45,000; Full time

Job description

A forward thinking and growing direct-to-consumer (D2C) brand in the personal care and wellness spec is seeking aContent Strategistto join their team in London.

Reporting to the Head of Growth, you’ll play a pivotal role in driving their creative strategy, owning end-to-end content processes, and shaping the way they connect with their target audience through paid campaigns and organic channels.

They're looking for an analytical and creative marketer who thrives in a fast-paced environment, bringing fresh content ideas and a strategic mindset to the table. If you’re passionate about crafting compelling ad creative, refining organic content, and leading a team to deliver results, this is the role for you!

Key Responsibilities:

• Develop and execute a creative strategy focused on both paid campaigns (META as the core channel) and organic content to engage and grow our audience.
• Own the end-to-end content process, from ideation sessions and creating briefs to producing assets and managing shoot productions.
• Analyze performance metrics (CTRs, team KPIs, ad account data) to refine content and optimize campaigns, using 3rd party tools and ad libraries.
• Identify and target new audiences with tailored creative content, covering a broad range of our target market.
• Manage workflows across the business, collaborating with a freelance videographer and potentially an agency, while exploring opportunities to bring content creation in-house.
• Lead the team in brainstorming, refining ideas, and delivering high-impact assets, giving Rosie capacity to focus on broader growth initiatives.
• Stay ahead of trends, drawing inspiration from competitor ad libraries and industry benchmarks to propose innovative content ideas.

Who You Are:

• 3-5 years of experience as a Creative Strategist, ideally in a D2C brand, ad creative agency, or similar environment.
• Strong analytical skills with a track record of using data (e.g., CTRs, ad account insights) to drive content decisions.
• A creative thinker with experience in both paid and organic content, comfortable managing shoots and working with videographers or agencies.
• Proactive and adaptable, thriving in an environment with lots of change and owning processes from start to finish.
• Experience with META ads is a must; familiarity with Sprinklr or similar tools is a plus.
• A collaborative leader who can inspire a team, refine ideas, and turn concepts into actionable assets.

What's on Offer:

• A salary of £35,000 - £45,000, commensurate with experience.
• The opportunity to shape the content strategy for a growing D2C brand.
• A dynamic, creative role with the chance to build and lead in-house content capabilities.
• A supportive team environment with plenty of room for growth and innovation.

How to Apply:
We’re moving quickly! Please submit your CV, along with a portfolio showcasing your best creative work (ad campaigns, organic content, or shoot productions)