Content Specialist - Arabic

Job Description

Job Number:

Content Specialist - Arabic (EUR015IA)

Work Locations

Hilton - Regional Headquarters - Europe Maple Court, Central Park, Reeds Crescent Watford WD24 4QQ

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

The Content Specialist will report to the Manager Platforms & Content and be responsible for delivering marketing campaigns by designing, building, and deploying the campaign landing pages. The Senior Executive will support the Manager in defining and delivering the EMEA Digital roadmap for the regional website in Arabic.

The Senior Executive will be a natural collaborator with the ability to prioritize in a fast-paced, dynamic environment. Day to day they will collaborate closely with members from the Destination Marketing and Enterprise teams translating marketing & campaign goals into a smooth customer journey from creative and media ads to landing pages, leading to strong on-page performance. The Senior Executive will seek to always iterate and improve the customer experience by utilizing a test & learn approach. The Senior Executive will monitor the performance of the pages and make recommendations to improve set KPIs.

Specifically, the Senior Executive will be responsible for:

1. Content creation, content review and translating copy in Arabic for the web, CRM and Social channels.
2. Building landing pages for marketing campaigns and loyalty emails.
3. Completing a thorough quality assurance process and implementing any changes uncovered during the QA.
4. Working alongside the Manager Platforms on recommending new landing page features.
5. Maintaining all live pages by completing any content updates submitted by internal teams or hotels.
6. Performance analysis of all landing pages to identify issues and opportunities to be addressed.
7. Being responsible for the optimization and performance of the EMEA local language website in Arabic.

What are we looking for?

This is an exciting and dynamic role. Since our focus is on Arabic localization, for the right candidate we're keen to talk to anyone who has 1+ year experience in any one of the following areas:

1. Content creation in EN and/or Arabic.
2. Content proofing, reviewing of content in Arabic and providing feedback on the quality of the translations.
3. Translations into Arabic from EN or another language.
4. Some marketing experience.
5. Some UX experience with customer journeys and customer jobs to be done on a website and/or a landing page.
6. Building and deploying content on the web, CRM or Social channels.
7. Some media experience with either setting and/or running paid campaigns.
8. Some analytics experience with commercial performance and/or analyzing website performance.
9. Some SEO experience.

Required Qualifications:

Fluent in English and Arabic.

Preferred Qualifications:

Copy writing or translating experience; experience working in the Hospitality and/or travel industry – marketing/product experience within the hospitality (hotel) industry.

What benefits will I receive?

Your benefits will include a competitive starting salary and holiday entitlement. As an employee you will become a member of the Go Hilton Team Member Travel Program, which provides reduced hotel room rates for you, your family & friends! We look forward to explaining in detail the range of excellent benefits that you would expect from a global hotel organization like Hilton.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill