Content & Social Media Executive

Part of Centaur Media PLC, Xeim exists to accelerate performance for marketers.

The Xeim portfolio brings together some of the world’s leading marketing brands to deliver best practice business information, thought leadership and specialist consultancy. Xeim includes the brands Marketing Week, Festival of Marketing, Econsultancy, Oystercatchers, Creative Review, and Influencer Intelligence.

Through these marketing leading brands, we engage the marketing industry with over 6.2 million touchpoints per month across proprietary editorial content, digital products, insight, and analysis. We know that by advising, informing, and connecting the modern marketer with these disciplines, excellence in marketing and business performance will be enhanced.

Centaur Media is a main market listed company, primarily based in the UK with approximately 240 employees in offices in Central London.

How You'll Help Us Grow...

Working with the Head of Marketing and editorial/community content teams, you will lead the development of our content marketing and social media plans that create brand awareness and engagement with individual customers and our senior leaders in marketing, learning, and development.

You’ll use the great content produced across the editorial and research teams to build your content campaigns across all channels, with a special focus on social media and reinvigorating our email marketing activity.

You’ll love to learn about different types of content needed through the customer journey, the changes in social channels, and how you can use them to engage and build loyalty with our marketing, learning, and development audience.

You’ll build strong connections with editorial teams and know what the top stories and interest areas are, using this knowledge to engage with our individual and senior leader audiences through different types of content via email, paid campaigns, and social media channels. You’ll also work closely with your marketing colleagues to align social media messages with core brand values and messages via other channels.

You’ll know what works and what doesn’t and share this with marketing and editorial teams regularly to improve our content marketing and social media performance.

You’ll build an always-on brand presence, creating communications and content that resonate and can track engagement through to new business opportunities that support our new business pipeline.

To ensure success, you will be supported by a broader network of people from the brand marketing teams through to our data, digital, and automation teams, and partners.

A Day in the Life Of...

Social media management:

• Creating and coordinating the delivery of a social media plan for Econsultancy.
• Finding interesting accounts and sharing cool work from other marketing professionals, interacting with followers, and participating in conversations.
• Coordinating our content marketing plans by working with editorial and research teams to plan the different content needed to showcase our brand and products across channels.
• Working with the editors on devising and delivering the Econsultancy newsletter strategy. Creating and distributing daily and weekly email newsletters.
• Monitoring traffic from newsletters and suggesting ways to boost this.
• Maintaining the websites and adding new stories to social media pages.
• Using the social media management tool effectively to schedule regular posts.
• Repurposing content in collaboration with agencies and internal design to create the right content formats.
• Ensuring that our social content is SEO-friendly by working with the SEO Manager.
• Sharing the marketing plan alongside the marketing managers to ensure we are on track with key KPIs.

Marketing and Social reporting: Assessing how content and social media channels have been performing by looking at top articles from the month, posts, content post format, and sharing key learnings on what is working well and where to improve across both marketing and editorial teams.

Projects:

• Integrating into a wider Xeim content marketing and social media strategy.
• Conducting regular digital audits/data analysis on what is working on our content campaigns and social channels.
• Evaluating newsletter performance.
• Collaborating with editors, marketing managers, and digital and SEO managers to improve website and editorial performance, ensuring that the content on the website is accessible to readers and debugging any issues.

What We Need You to Have...

Behaviours and Knowledge:

• Great content creation skills and a love of writing.
• Deep social media knowledge of Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• A good understanding of wider marketing channels and how social media connects to them to create a consistent and compelling story.
• Production experience including the use of programs such as WordPress, Photoshop, ExactTarget, and online tools such as Canva.
• Experience running social media accounts, preferably for a newsroom.
• Understanding of email marketing best practices.
• Solid knowledge of SEO and paid social.
• Analytical mind with the ability to unlock meaning and trends using data and sharing this information in a way that helps build understanding and improve performance of social media and email marketing.
• Experience of working in a busy environment with a history of consistently achieving targets.
• A quick learner with intellectual curiosity who can understand different markets and subject matter quickly.
• Versatile, being able to coordinate multiple tasks and deadlines, as well as keep accurate records.
• A collaborator able to work with a variety of people and teams both internally and externally.
• A team player with a ‘can-do’ attitude who can work across matrix organizations.
• Exceptional professionalism, strong marketing experience, and attention to detail are a must, with someone driven to develop strong relationships and actively seek out new opportunities to grow and develop our offering.

Success Measures:

• Building, monitoring, and delivering content marketing programs and social media marketing campaigns.
• Growth in engagement and loyalty with our marketing community, leading to a more engaged audience on social media with increased comments, likes, and shares of our content across channels.
• Demonstrating how content and social media impact and increase subscription and delegate revenues.
• Increase in traffic to the Econsultancy and Mini MBA website from content marketing campaigns, social media, search, and newsletters.
• Engagement with editorial newsletters.
• Innovative ways to produce and promote content across digital channels including video and social media.
• Demonstrating an ability to learn and improve marketing campaign performance.
• Keeping skills and marketing knowledge up to date.

What we need from you:

• An experienced marketer able to draw on the full marketing mix to deliver results.
• A natural communicator, both written and verbal, with experience of virtual and face-to-face presenting to senior-level executives.
• Experience of working in a busy environment with a track record of consistently achieving targets.
• A quick learner with intellectual curiosity who can understand different markets and subject matter quickly.
• An understanding of why senior-level executives attend events and the ability to convey this effectively to build relationships and bring attendees to events.
• A strategic thinker constantly monitoring effectiveness and driving business outcomes.
• Versatile, being able to coordinate multiple tasks and deadlines, as well as keep accurate records.
• A collaborator able to work with a variety of people and teams both internally and externally.
• A team player with a ‘can-do’ attitude who can work across matrix organizations.
• Exceptional professionalism, strong marketing experience, and attention to detail are a must, with someone driven to develop strong relationships and actively seek out new opportunities to grow and develop our offering.

What we can offer you...

• 25 days holiday, increasing by one day p.a. to a maximum of 30 days for every year served.
• Stunning Waterloo offices with views of the Thames plus complimentary barista coffee / free bar / table tennis tables – the works.
• Complimentary access to accredited training programs worth thousands of pounds including our Mini MBA.
• Active Diversity and Inclusivity agenda (DICE – Diversity Inclusion, Culture, Engagement).
• Annual Wellness Day.
• Share Incentive Plan.
• Give as you Earn Scheme.