Content Officer (Conversion)

York St. John University; York; On-site; GBP 29,000 - 34,000; Full time

Job description

Full Time - Permanent

Location: York

Salary: £29,959 to £33,482 per annum

The University
Situated in the heart of the historic city of York, and with the addition of our London Campus, York St John University has a long and proud tradition as a distinguished higher education provider.

Our success is founded on the quality of academic teaching and research, our thriving campus environments, our professional and pastoral support, and our values of an inclusive, innovative and ambitious community with a strong sense of belonging.

The team
Here at York St John University, we are committed to equal access to higher education and contributing our talents to creating both a fairer world and a more prosperous region. This role in our Conversion Team, in the wider Marketing Department, will be at the forefront of our efforts to recruit students who share these core values.

The role
Our ideal candidate will have experience in creating engaging content across a range of mediums for many diverse audiences.

The successful candidate will use the University’s customer relationship management (CRM) system in their day-to-day activities. Prior knowledge of using a CRM system is highly desirable, but not essential.

Conversion is an essential component of our marketing strategy. The post holder will contribute significantly to our undergraduate enquirer and applicant conversion activity. This includes promotion of the York St John student experience and supporting prospective students through the application process. In addition, they will be involved in delivering conversion activities aimed at postgraduate students. Promotion and the follow up of internal and external events such as Open Days and education fairs is also a key part of the role.

They will support the planning, production and delivery of conversion content primarily using email marketing. The role will also include creating content for the web and print, as well as coordinating occasional print projects. There will be opportunities to lead on specific projects and the role is integral to the successful management of the Student Voice Ambassador campaign.

They will also be expected to use performance analytics to measure the success of our conversion content, identify lessons learned and in turn use the results to inform future conversion activity.

Required Skills And Experience
We are looking for someone who has a creative approach to producing engaging copy for a variety of audiences. Strong writing and communication skills are essential for the role as well as experience of direct marketing techniques and customer relationship management techniques. Excellent attention to detail and the ability to manage your workload are key attributes for this role. Whilst previous experience of working in the higher education sector is not essential a willingness to learn and understand how the University and the sector operate is key to success in this role.

Additional Information
If you have any informal questions about the role please contact Natasha Sinton, Marketing Manager at [e-mail]

The selection process will include an interview, a presentation and a short test. Further details will be provided if you are shortlisted for an interview.

Unfortunately this role is not eligible for Skilled Worker Visa sponsorship however we welcome your application if you are able to evidence right to work in the UK via an alternative route.

Application process support
We are keen to support you throughout the recruitment process. Before starting your application please refer to the attached candidate guidance which provides advice about completing the application process.

If you require a reasonable adjustment in order to apply for this position please contact [e-mail]. Within the application form there is an opportunity for you to request a reasonable adjustment at the interview stage of the process, however if you wish to discuss this in further detail at any point in the process please do not hesitate to contact us.

Our Benefits Package
We offer a wide range of employee benefits including -

• Excellent annual leave entitlement, including five discretionary university closure days over the Christmas period
• Disability leave (applies to staff who have disclosed a disability and is also available to staff with disabled dependants)
• Pension scheme
• Health Cash Plan after six months service
• Employee Assistance Programme
• Paid leave for Armed Forces Reservists
• On-campus courses, one-to-one tutorials, and online resources to help you develop your digital skills and work with new software
• Relocation expenses package for certain roles
• Reimbursement of Skilled Worker Visa application fees and Visa loan scheme for additional costs (if applicable to the role)

Closing Date - Monday 07 April 2025 at midnight

Provisional Interview Date - Tuesday 06 May 2025