Content Marketing Manager

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Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Job Description

ABOUT ACUITY PRICING

Since 2008, Acuity Pricing (formerly Brand View) has been providing business-critical market and competitor pricing intelligence data to the UK's largest retailers and brands with unmatched accuracy, speed and quality.

We are seeking a curious and passionate Content Marketing Manager to join the Acuity Pricing Marketing team.

In this role, you'll be responsible for executing on our content strategy driving brand, engagement, and conversions across our digital platforms.

We're looking for someone experienced in content ideation and writing, and optimising and analysing content across various digital channels. For us - that's predominantly (but not exhaustively) our website, LinkedIn, email nurture streams, and newsletters.

The ideal applicant will be a confident writer / content creator with good knowledge of SEO best practices and analytics, and will work closely with cross-functional teams to ensure alignment with business goals and marketing objectives.

You'll be reporting into our Head of Marketing.

KEY RESPONSIBILITIES

1. Plan and execute a content program for Acuity Pricing, ensuring timely delivery across various channels (website, social media, email etc.) to target audiences / segments.
2. Identify current and emerging retail industry trends, and find a way to communicate those trends through data-led compelling, SEO-optimised content.
3. Lead content creation efforts, including articles, working with subject matter experts (internal and external) to create informative and engaging content, and featuring data visualization and commentary.
4. Contribute to the development of category-specific reports for clients.
5. Ensure content aligns with the company's brand voice, tone, and messaging guidelines across all channels to strengthen brand presence.

Qualifications

1. Good experience producing data-driven content, preferably (but not essential) with a focus on retail.
2. A data professional fascinated by the retail sector, and what it means to businesses and consumers.
3. Comfortable with large data sets, Microsoft Excel and consider yourself an expert in pulling insight / trends out of data.
4. Excellent copywriting skills and numeracy are essential.
5. Experience with Salesforce is preferable, but experience in a website Content Management System is essential.
6. Experience with Business Intelligence platforms, such as PowerBI.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.