Content Editor (6783)

No matter where you are in your career – or where you want to be – we’re here to create a great place to work where you can grow, perform and love what you do. At Cromwell, we’re all individuals, with unique backgrounds and personalities. But we have one thing in common: delivering exceptional service for our customers. And we do this through our purpose of Keeping Industry Working.

The Content Editor role is key in supporting the successful delivery of the Content strategy which also supports the Digital and Merchandising strategies.

Working in close collaboration with Category Managers, Suppliers and Merchandisers, the CE will use customer data and competitor benchmarking to drive a competitive commercial advantage through the creation and enhancement of product content. Their product knowledge and content expertise will ensure they create solutions-based content which answers customers' questions, facilitates an effortless customer experience, and provides all the information a customer needs to find, research, and buy with confidence.

What’s in it for you?

• Competitive Salary
• Company Bonus
• Competitive annual leave allowance with annual purchase scheme
• Group Personal Pension
• Company Funded Healthcare Cash Plan
• Commitment to employee development plans
• 24/7 Wellbeing and Employee Support
• Cycle to work scheme

Other benefits include Company Sick Pay, Company Maternity & Paternity Pay, Discount Benefits Platform and Discounted Cromwell Products.

What will you do on a normal day?

• Create and curate engaging product content to support product introductions
• Improve accuracy and relevance of content by ensuring the alignment with customer search requirements via Bright Edge and Google Analytics
• Maintain consistency and customer relevancy of taxonomy and associated schema
• Deliver content enrichment to agreed customer and quality fill levels to improve commercial results through increased SEO traffic and conversion
• Use customer data via analytics, supplier insight, technical product information and competitor benchmarking to create unique product content that delivers a competitive commercial advantage
• Utilise copywriting and SEO skills to author solutions led content which drives increased ranking and offers a great customer experience
• Ensure the ongoing integrity and accuracy of product data by the completion of content amendments
• Develop a close working relationship with peers and other areas of the business to share best practice, align activities and improve business performance

What are we looking for?

• Experience in content creation for a large assortment of technical products
• Experience in the use of customer data, supplier insight and competitor benchmarking to drive a competitive customer and commercial advantage
• Ability to put yourself in the customers’ shoes
• SEO or on-site search experience with experience of growing key digital performance indicators
• Good knowledge of Google Analytics, Microsoft Office (Excel, Powerpoint, BI and Word)
• Excellent communication and organisational skills and the ability to manage multiple projects effectively
• High attention to detail required with a high degree of accuracy
• Proactive, high energy, results orientated & enthusiastic
• The ability to meet deadlines and work under pressure

About Cromwell

Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.

We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.

Cromwell is committed to being an Equal Opportunity Employer. We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.

Location: Leicester (Head Office)

Working Hours per week: 38

Contract Type: Permanent - Full Time

Meet the recruiter: Lyndsey Wagstaff

Email: MyHR@cromwell.co.uk