Content Director

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

We are Nelson Bostock, one of the UK's leading technology, B2B and corporate public relations agencies and now part of Accenture Song. At Nelson Bostock, we build reputations by changing the conversation; creating markets, increasing understanding, shifting perception, cutting through the noise and leading influence. We are looking for an ambitious and innovative Content Director to join an established B2B planning and content team, working on high-profile client accounts and new business pitches.

The ideal candidate will be experienced in the complexities of content strategy - audience-centric and data-led, with a passion for staying on top of content and social trends. They will combine this strategic thinking with excellent storytelling skills and an editor's eye for content craft. They're driven to make content that works to achieve clients' goals, and a proven track record in delivering or overseeing exceptional content work.

We ideally need someone to start as soon as possible.

Key responsibilities include:

• Develop comprehensive, insight- and data-driven content strategies and plan content journeys aligned with client business objectives, target audience, and creative platforms
• Plan content journeys
• Conduct audience research to understand their preferences, behaviours, and pain points
• Interview SMEs to gain an understanding of products, propositions, trends, markets and audiences
• Oversee the delivery of insight-backed propositions, messaging frameworks and creative platforms
• Extract compelling editorial storylines from insight sources, including third-party and first-party data, and primary research
• Work closely with cross-functional teams to create and deliver compelling, cohesive content experiences through the funnel, across various platforms and channels
• Oversee and guide the creation of high-quality content that has a clear cohesive journey to nurture future and current customers across multiple channels including owned, paid, social, and email
• Brief in creation of multimedia content assets with design team - static, motion, and digital
• Review and provide actionable feedback on content copy and design
• Use data and user feedback to gain insights into content effectiveness and audience engagement
• Create measurement frameworks to evaluate the effectiveness of content programmes and explore new ways of evaluation in line with new platforms and tends

Requirements

• Content strategy and delivery experience from a top agency, including leading on major pieces of business
• Track record of developing best-in-class creative content work, and in growing business and pitching with success
• Experience in managing content strategy and creation professionals
• Deep experience in B2B lead generation and nurture strategies and techniques
• A nose for a great story, and the ability to tell it through multi-stage content journeys
• An editor's eye for content craft - marrying words, pictures and motion to tell richer stories and grab audience attention using various media formats
• Experience of building relationships with clients, along with a proficiency in writing dynamic presentations and presenting with confidence
• Confident use of tools for insight generation
• Fluent use of content marketing tools and templates e.g. ecosystems, content pillars, customer journeys, SEO and optimisation across owned / paid / earned
• Strategy writing / development - creation of compelling content / social / strategy proposals
• Solid understanding of measurement and effectiveness frameworks, what the KPIs for a given campaign might be, and proxies for success. Clarity on how these are measured, and ability to discuss implications with clients

Benefits

The benefits we offer focus on better balance between work and personal life, rewarding all our dedicated employees, rejuvenating health, body and mind and career development. We understand that our people are what makes us excellent, just a snapshot of the extensive benefits package we provide to support you includes:

• Holiday Entitlement - 25 days per year, increasing by one day per year after two years of service (up to a maximum of 30 days per holiday year)
• Purchase Holiday - opportunity to purchase up to five additional days of annual leave per year
• Birthday Day off
• Christmas Office Closure (usually three days) - separate to holiday entitlement
• Flexible Bank Holiday Days
• Volunteering Day
• Enhanced Maternity/Paternity/Adoption benefits
• Pension Contributions
• Social events

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you're just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.