Content Designer / Copywriter

End Date

Sunday 13 April 2025

Salary Range

£57,546 - £63,940

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

Lloyds Banking Group is the UK’s leading bank with over 30m customers and its biggest digital bank, with over 18 million active online customers. We’ve placed an ambitious transformation programme and a multi-channel approach to banking at the heart of our strategy to be the best bank for customers, backed by significant investment in our platforms and people over the next three years.

We serve millions of customers every day, from individuals and families to large businesses and corporations. This means we’re well-placed to help Britain prosper by shaping the way we spend, save and borrow.

Job Description

JOB TITLE: Content Designer / Copywriter

SALARY: £59,850 - £66,500

LOCATION:Chester / Manchester

HOURS:Full-Time

WORKING PATTERN:Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Chester office.

About the opportunity

We’re looking for someone to help bring our digital experiences to life. You’ll be the expert on the copy, tone and personality of apps and websites our customers rely on every single day.

Within this team, you’ll combine research and insights with clear people-focused language to refine and develop conversations with customers to help them do what they need to do.

You’ll be comfortable giving and receiving feedback to key internal customers across the business, and will work closely with product teams to create success metrics.

It’ll be your role to:

• Create engaging, readable, accessible content that gives our customers great digital experiences.
• Develop genuine empathy for people, understanding their needs, aspirations and challenges.
• Take ownership as the content expert in an agile environment.
• Think strategically about how our conversations can evolve, and spot opportunities for where they link into other experiences.
• Share expertise to help shape the overall design approach.
• Provide consistency in the way we have conversations with customers across topics and touchpoints.
• Promote and demonstrate how effective writing helps customers.

What you'll need

• Experience as a UX writer, conversation designer, or content designer.
• Familiarity working in a complex or regulated landscape – ideally financial services.
• A collaborative mindset ready to be a part of a busy multi-disciplinary team.
• Flexibility in writing on-brand content in multiple tones of voice.
• Confidence in writing concise, clear and consistent copy for different channels.
• The ability to influence and manage multiple stakeholders across product, risk, legal and branding teams.
• Experience using and collaborating in Design platforms, such as Figma.

About Working For Us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready to start growing with purpose? Apply today and let’s create something extraordinary together!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.