Content Creator

Content Creator

Employment Type: Freelance - open to part-time (min 2 days/ week) and full time
Location: Office based - London, UK
Reports To: Marketing Manager

About Safiyaa

Designed by a woman, for women, Safiyaa is a tribute to feminine strength and individuality, crafting pieces that empower through both fit and form. Founded in 2011, Safiyaa was born from Daniela Karnuts’ desire to create pieces as special as the women who wear them. As we continue to grow, we are looking for a talented Content Creator to join our team.

Role Overview

We are seeking a highly dynamic and creative Content Creator, to deliver engaging, on-brand content to grow and maintain our online presence. The role blends creativity, strategy, and analytics. The ideal candidate has a strong background in content creation, digital storytelling, and social media engagement. This role requires a deep understanding of the social landscape, emerging trends, and audience engagement strategies.

Key Responsibilities

• Concept and execute high-impact, platform-native content for Instagram, Meta Ads, TikTok, Reels, and Stories.
• Shoot, edit, and produce both short-form and long-form video content that aligns with brand aesthetics and engages audiences.
• Stay ahead of trends, viral moments, and cultural shifts to inform content strategy and drive innovation.
• Research competitors and emerging opportunities to enhance engagement and content performance.
• Collaborate with internal teams to align content with business objectives, product launches, and brand messaging.
• Partner with influencers, photographers, and brand collaborators to expand content reach and impact.

Requirements

• 2+ years of experience in content creation, social media, or digital marketing, ideally within fashion, luxury, or lifestyle brands.
• Proven ability to create high-performing social content, with a strong portfolio showcasing videography, photography and editing skills.
• Deep understanding of platform algorithms, audience behaviours, and content formats in the luxury industry.
• Skilled in video shooting, lighting, and content production, using both mobile and professional equipment.
• Proficiency in Adobe Creative Suite and professional video editing software.
• Strong aesthetic sense and knowledge of pop culture, brand storytelling, and evolving content trends.
• Agile, adaptable, and able to manage multiple projects in a fast-paced environment.
• Knowledge of influencer marketing and community-building strategies.
• Passion for precision, quality, and innovation in digital storytelling.