Communications Manager

Parkdean Resorts; Newcastle upon Tyne; On-site; GBP 30,000 - 50,000

Job description

Tell the story. Drive the strategy. Build engagement.

At Parkdean Resorts we value each and every one of our 19,000 holiday homeowners – and how we communicate with them matters. We’re looking for a skilled Communications and Engagement Manager to take ownership of our owner communications channel, crafting clear, creative and commercially focussed content that informs, connects and engages.

You’ll play a key role in shaping our approach – planning, writing and delivering targeted campaigns that strengthen relationships, build loyalty and support our wider strategy. If you’re a natural storyteller with a strategic mindset and you know how to turn your words into action, we’d love to hear from you.

So, why Parkdean Resorts?

Well, besides the one-of-a-kind team culture, stunning locations across the UK, and the chance to work with the UK's largest holiday park organisation, we can offer:

• The chance to develop your skills and boost your career across our 66 parks and Central functions – as one of the best in the biz when it comes to training, we’ve got your back when it comes to development!
• A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
• A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities.
• Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we’ve got deals on lots of brands just for you.
• You’re never on your own with our Employee Assistance Programme! It comes with a 24/7 confidential helpline for counselling and support - because your wellbeing is our top priority.

We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come.

What you will be doing...

• Lead a small team to develop and deliver a strategic communications programme for our Holiday Homeowners community – acting as their advocate and shaping messaging that informs, engages and strengthens loyalty.
• Develop and deliver initiatives to enhance owner satisfaction, loyalty and revenue.
• Working cross-functionally with our Marketing, Sales and Customer Experience teams to drive Owner retention campaigns.
• Oversee the content strategy for our owner communications, using data and insights to optimise engagement and continuously improve our comms effectiveness.
• Work closely with our on-Park teams to enhance our Owners’ experience through exclusive events.
• Act as guardian for our Owner database ensuring accuracy, segmentation and compliance.
• Use CRM tools to tailor and personalise owner messaging.
• Lead on exciting campaign projects across multiple communications channels with responsibility for tracking and analysing activity and trends.

Some of the skills we’re looking for...

• An experienced communications operator who’s passionate about delivering messages in a way that makes a real impact.
• Experience working with a high value product and proposition with the ability to demonstrate commercial mindset.
• Analytical mindset with the ability to measure and optimise communication efforts.
• Organised, proactive, and can work independently and with initiative, with the ability to manage own workload and be empowered to run projects.
• Bachelor’s degree in communications, marketing, business or a related field, or qualified by experience.
• Proficiency using CRM and email marketing tools.
• Demonstrable experience of campaign management across a multichannel environment.
• Excellent written and verbal communication skills able to build effective relationships with multiple stakeholders.

Whatever you do, please don’t filter yourself out! We are often flexible when considering an applicant’s skills and experience for a role. So, don’t be put off if you don’t tick all the boxes.

Are we the right fit for you?

At Parkdean Resorts we don’t leave unforgettable moments to chance.

We pitch in, we have fun, and we grow, inspiring each other to make great things happen every, single, day. We’re Parkdean people, and we do everything we can to ensure our guests and owners can create amazing memories!

We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests, please contact Stephanie at [e-mail]