Communications and Marketing Officer

JOB TITLE: Communications and Marketing Officer

CLOSING DATE: 9am Monday 18 November 2024

INTERVIEW DATE: Tuesday 26 November 2024

SALARY: £30,000 per annum for 2 days per week (0.4 FTE, pro-rata salary £12,000), flexible hours

CONTRACT TYPE: This is a PAYE, fixed-term contract until 31 March 2026 (with possibility of extension)

SECTION: Charitable Activities

REPORTING TO: Chief Executive Officer

LOCATION: Hybrid –Co-working space in Bromley Town Centre / The Hub (Unit 268, Upper Mall, The Glades, High Street, Bromley, BR1 1DN) / Working from home

RESPONSIBLE FOR: This is a new role, so the successful candidate can help shape the role.

Our initial thoughts are that the role will own overseeing and implementing internal and external communications for Greener and Cleaner, including:

• Supporting the senior team in developing organisational understanding of methods for effectively engaging various stakeholders, including supporters, sponsors, volunteers, local media, and politicians
• Creating engaging and creative collateral and copy for a variety of media and audiences using a range of personal skills (or volunteers with skills), including copywriting, design, photography, and film
• Developing our communications channels to engage our audiences (including staff and volunteers) with informative and accessible information and targeted campaigns and messaging through email newsletters and across digital and social media platforms
• Developing tailored communications methods and styles to meet the needs of different audiences
• Supporting the Fundraising Manager in the development and implementation of the organisation’s individual-giving fundraising strategy
• Maintaining up-to-date and accurate records on our CRM system in compliance with data protection and GDPR legislation

HOURS: 15 hours per week (which may include some occasional weekend and evening work). Hours can be flexible around the candidate and any other commitments.

ABOUT THE CHARITY:

Greener and Cleaner grew out of the community. It was started in 2019 by a group of passionate and ambitious local residents in Bromley to activate local people in response to the environmental challenges that our planet faces.

We are a truly grassroots organisation, having been initiated, and mostly run, by volunteers to date, with events and activities co-produced with our wider community. We are committed to working in collaboration, growing together, improving our neighbourhood, and lowering impact. In 2021 we achieved charity status and have now grown to over 7,000 members and around 90 volunteers who regularly give up their time to teach, help, and deliver impactful activities.

We value working in partnership, and we recognise and celebrate the participation of our team, volunteers, and communities. We respect people and value diversity and work to create inclusive, non-judgemental spaces that are vibrant and regenerative places to work and volunteer, ensuring a positive work-life balance.

CURRENT DELIVERY PROGRAMME:

Greener and Cleaner aims to enable, encourage, exemplify, and engage residents on climate change and sustainable living and runs activities across this spectrum. We have opened The Greener and Cleaner Hub in The Glades shopping centre in Bromley, which is located in a prime part of the shopping centre close to HMV and McDonald’s. The space is open 5 days per week and is manned by both paid staff and volunteers. It houses a Library of Things, provides advice to the public on all aspects of sustainability-focused behaviour change, and hosts at least two free public workshops every week – these range from sewing skills to energy-saving advice to building resilience to addressing eco-anxiety.

We have also run a youth and schools outreach programme, hosting an annual school eco-networking event since 2019. We champion residents to use their voices to encourage change and ran the borough’s first environmental hustings in 2019. We have recently taken over a community allotment space. In addition, the funding that the charity has received allows us to document our activities and story and actively support other groups trying to set up similar projects across the country.

ABOUT THE COMMUNICATIONS AND MARKETING OFFICER ROLE:

Greener and Cleaner is looking for a Communications and Marketing Officer to ensure consistent and powerful messaging within and outside the charity. Following some valuable learning over the previous 3 years, this role will support project engagement through effective external communications, ensure brand recognition, and support the senior team to effectively reach and support our target audiences. As part of a larger Greener and Cleaner project, and key to growing the charity, the Communications and Marketing Officer will be self-driven, organised, and confident as well as have a personal interest in the mission of Greener and Cleaner.

Please note: The successful candidate will be subject to a reference and enhanced DBS check, in line with Greener and Cleaner's safer recruitment procedures.

PERSONAL SPEC:

The successful candidate will have experience crafting communications for impact, with experience in effective use of social media platforms and understanding on the best methods to help expand reach (ideally across Facebook, Instagram, X, TikTok, and LinkedIn), which can be used to deliver communications and support the volunteer social media team.

You will have excellent communication skills as well as understand the mission of the charity and be able to effectively promote the workshops, projects, and work of the charity to the local community, stakeholders, and wider UK community.

You will own ensuring that those who work for us, volunteer with us, and choose to receive communications from us are given regular content suiting their needs and keeping them informed on the work of the charity and opportunities to get more involved. Experience with Beacon’s CRM would be advantageous but is not essential; some experience using CRMs is required.

This is a new role, and it will really suit someone who is a confident self-starter with an eye for detail. We are a small charity, and your ability to help us expand our reach and consistency of messages will make an enormous difference in helping us grow over the coming years.

You will be organised, reliable, and willing to turn your hand to support all aspects of communications, working with the wider staff team to ensure opportunities are capitalised on. You will be able to quickly build relationships with others, be highly numerate and literate, and be adept in using common computer packages (such as Microsoft Word and Excel).

You will be passionate about Greener and Cleaner’s mission.

Key requirements:

Essential:

• Skilled in building and managing relationships
• Ability to quickly understand and clearly explain complex issues and processes
• Exceptional communicator, both in written and verbal form
• Attention to detail, especially with regard to editing and proofreading
• Ability to manage own workload and to prioritise multiple, sometimes competing, tasks

Desirable:

• Experience in supporting and delivering internal and external communication initiatives across a range of channels, including face to face and digital media
• Ability to successfully manage and deliver projects – including strong planning, measurement, and reporting capabilities
• Charity sector / not-for-profit experience
• Knowledge of relevant internal communication tools (webinar and newsletter / CRM software and systems)
• Knowledge and experience of delivering communication strategies and projects

DUTIES AND RESPONSIBILITIES:

• Using and developing our CRM to communicate with staff/volunteers/supporters/funders/corporate contacts
• Ensuring creation and distribution of social media through volunteer roles
• Creating staff and supporter newsletters and assisting Greener and Cleaner’s contributions to external networks/newsletters
• Inputting to Greener and Cleaner’s marketing strategy and using this to target communications
• Ensuring PR and press content are produced that help promote and market Greener and Cleaner and our cause
• Liaising with volunteer web designers, graphic designers, press support, etc. to ensure our communications represent our charity to best effect in look/feel/content
• Delivering our public impact report annually
• Other duties as required that are reasonably requested
• This is a new role, so the successful candidate can help shape the role

Other Responsibilities:

• To ensure adherence with all corporate policies and procedures in place (in particular, the Health and Safety Policy, Safeguarding Policy, and Equal Opportunities and Diversity Policy) that may change from time to time.
• As a small organisation, it is important that all staff are able to work effectively as a team and provide mutual support. Therefore, the postholder may be called upon to assist in other aspects of the team and organisation’s activities.

We want to ensure the right person for the team, so please don’t allow imposter syndrome to get in the way of applying. If you think you would be great in the role, please apply even if you don’t think you meet every one of our criteria.

To apply, please send us your CV and a cover letter explaining how you meet the requirements of the role to with the subject line ‘Communications Role’ by the deadline of 9am on Monday 18 November 2024.

If you would like an informal chat first about the role, please drop us a line at the same email address and we will arrange this. If this method of recruitment does not work for you, please get in touch by emailing to discuss alternatives.

Interviews will take place on Tuesday 26 November 2024 in person in Bromley Town Centre.

Job Types: Part-time, Fixed term contract
Contract length: 16 months

Pay: Up to £30,000.00 per year

Expected hours: 15 per week

Benefits:

• Casual dress
• Flexitime
• Work from home

Application question(s):

• Would you be available to attend an in-person interview on 26 November 2024 in Bromley Town Centre?

Experience:

• Communications: 1 year (required)
• Marketing: 1 year (required)

Work Location: Hybrid remote in Bromley, BR1 1DN

Application deadline: 18/11/2024