Communications and Digital Marketing Officer

Freelancingforgood; United Kingdom; Remote; GBP 25,000 - 27,000

Job description

Animal Equality UK is looking for a full-time Communications and Digital Marketing Officer to join their team and leads on the delivery of a cohesive digital marketing strategy, while ensuring that all organisational content aligns with the organisation’s brand and values.

Overview

• Part-time role: 28 hours per week (4 days weekly)
• Language: English
• Fully remote but must be UK-based (with mandatory travels to London once a month)
• Salary: £25,000 – £26,500 (depending on experience)

Job Description

As a Communication and Digital Marketing Officer, you will be responsible to engage new and existing donor, prospect and fan bases, using effective and innovative digital marketing strategies.

In addition, you will be also responsible for handling video production, website content creation, organic reach and SEO, as well as day-to-day community engagement on social media platforms, to ensure that public-facing content reflects and furthers the lifesaving work that Animal Equality carries out on behalf of farmed animals.

General responsibilities:

• Develop and manage innovative marketing and digital fundraising campaigns.
• Oversee the charity’s website.
• Create, manage, and optimise paid campaigns.
• Engage with online audiences.
• Direct video content.
• Execute SEO strategy.
• Process Gift Aid claims.

More detailed information about the responsibilities here.

Role Requirements

Our ideal candidate has:

• A minimum of two years of related work experience in direct response fundraising and marketing, preferably at a non-profit advocacy organisation.
• A commitment to Animal Equality’s vision, mission, strategy, objectives and culture.
• Hands-on experience with varying social media platforms and scheduling tools such as Hootsuite, with a keen interest in digital trends and developments.
• Working knowledge of Google Analytics, Wordpress, and SEO techniques such as keyword research.
• Strong data analysis experience.
• Basic understanding of HTML.
• Ability to handle confidential matters.
• Adherence to a vegan diet.

Preferred, but not essential to have:

• Proven experience with digital marketing platforms including CRMs (Salesforce and Pardot preferred), email marketing tools, CMS, connectors and plug-ins.
• Solid experience with digital technology and editing software (e.g. Avid Media Composer, Lightworks, Premiere, After Effects, or Final Cut).
• Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics.
• Experience using A/B testing in advocacy, fundraising and/or marketing capacity.

We are looking for candidates who are:

• Creative and solutions-oriented.
• Attentive to details.
• Data-driven.
• Communicative, with strong interpersonal skills.
• Curious and proactive.
• Self-motivated.

We welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, or age.