Communication Marketing Manager, Amazon Shipping

ENGINEERINGUK; London; On-site; GBP 40,000 - 80,000; Full time

Job description

Communication Marketing Manager, Amazon Shipping

Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

DESCRIPTION
Amazon Transportation Services (ATS) business collectively represents some of the most critical components of Amazon's first-class transportation network. Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of receiving packages. With Amazon Shipping, Sellers and businesses can tap into Amazon's world-class transportation solutions for their own small parcel needs. Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.

We're looking for a driven, creative, and analytical Communication Marketing Manager to help scale up this 'start-up' transportation business across Europe. The ideal candidate will be entrepreneurial and a hands-on problem solver with a proven track record of successfully managing multi-channel B2B communication campaigns covering email, web messaging, banners, notifications, etc.

In this role, you will create and define the strategy for proactive Shipper communication to enable businesses across Europe to discover Amazon Shipping, communicate the benefits of the service, provide a seamless path forward to sign-up for these services, share key updates and announcements, and drive proactive engagement at different lifecycle stages.

Key job responsibilities

1. Lead the strategy, development, execution, and optimization of communication campaigns that drive Shipper engagement, Shipper actions, demand generation, and volume growth for Amazon Shipping.
2. Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies for different business requirements.
3. Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement (open rates, click rates, click-through rates, etc.), drive consideration, and adoption across a number of audience segments.
4. Utilize the customer's journey to architect innovative campaigns across the many lifecycle stages.
5. Lead co-marketing initiatives with Amazon internal and third party entities, including negotiating placements, audience targeting, customer journeys, and campaign delivery.
6. Bar-raise and develop rich, high-quality content designed to maximize engagement with our customers while addressing their needs and requirements.
7. Partner with internal and external creative agencies in support of campaign asset creation and execution.

A day in the life
During campaign and content development, you will work collaboratively with key stakeholders and partners such as Strategy, Integrated, Performance, Product, Field, Brand, and Segment Marketing POCs, as well as the Sales teams and agencies. You will then leverage internal and third-party tools to activate and launch the campaign. Post-launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.

About the team
The Amazon Shipping Marketing team is a WW team that drives new Shipper awareness, reach, engagement, acquisition, program adoption, and life-cycle communication at scale. With our channels and websites (see shipping.amazon.co.uk as an example), we are often the first touch and front gate for the discovery of Amazon Shipping and hold a very high bar for Shipper experience.

BASIC QUALIFICATIONS

1. Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
2. Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
3. Experience using data and metrics to measure impact and determine improvements.
4. 3+ years of professional non-internship marketing experience.

PREFERRED QUALIFICATIONS

1. Experience using email platforms and editing HTML.
2. Experience with A/B testing, especially around audience segmentation and targeting.
3. Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
4. Experience with marketing strategies in online and mobile channels.

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