Cluster Commercial Director

The Commercial Director, O&M EMEA is responsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of the hotel.

What will I be doing?

The Commercial Director, O&M EMEA is responsible for:

1. Driving the planning and execution of the commercial strategy and activity through supporting the Revenue management team, Sales, Catering and Events, Marketing, eCommerce and Public Relations teams, through working effectively with area support teams.
2. Sharing responsibilities for F&B commercial activities with the F&B Manager, Director of Operations, GM, and the Commercial Director.
3. Being a role model for the commercial community within the owned and managed portfolio in EMEA, and developing teams and individuals in these functions whilst being a Key business partner to the Hotel General Manager.
4. Supporting hotels in deriving the most value from Hilton Sales teams.
5. Seizing new opportunities through strong customer relations and acting as an Ambassador for the company with our Owners and Key Stakeholders.
6. Ensuring that commercial management strategies are set for all revenue streams and that all systems are used to their full potential to yield the highest possible amount of revenue from all available space, whether in Rooms, Meeting Space, outlets or other revenue departments.
7. Driving overall FMS results gaining an unfair share through disciplined execution of commercial activities.
8. Leading, coaching, developing, recruiting, and retaining future talents.
9. Managing performance, developing, and evaluating commercial team members on the agreed KPI's, whilst working effectively as part of a 4D structure on property.

Specifically, a Commercial Director will perform the following tasks to the highest standards:

1. Driving the Top line Budget and Forecast: Implementing a commercial strategy and business plan through to execution using the Hilton Commercial Focus process and all available business tools and intelligence available.
2. Delivering Budgeted Revenues: Ensure a minimum delivery of budgeted revenues across all revenue streams, to include but not limited to; All Rooms, GC&E, F&B, Leisure and Spa with control on cost of sale, route to market, channel shift and marketing/Ecommerce opportunities.
3. Maximizing Profits: Work with the GM, Finance and Operations Director to ensure profits are maximized in line with TGOP and EBITDA targets set.
4. Reviewing Pricing & Rate Strategies: Ensure Business Review Guidelines (current to +5 years) and all Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
5. Supporting Marketing and Sales Activities: Support various On Property, RDOS's, and Area Marketing teams in coordinating hotel level marketing, sales and public relations activities.
6. Liaising with Teams: Liaise with regional support and brand teams to provide maximum benefit to hotel performance.
7. Establishing Pricing Strategies: Support the Cluster Revenue Managers/On Property Revenue Manager and RMCC to establish an optimal mix, review and validate forecasts, develop strategies for different demand periods, and review and approve retail and group pricing strategies.
8. Maintaining Strong Relationships: Develop and maintain strong relationships with all stakeholders, owners, hotel teams, Hilton matrix support teams to ensure commercial benefits of the hotel.
9. Liaising with VP of Operations: Presents commercial strategies to Regional Team and key stakeholders.
10. Conforming to Brand Standards: Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools (under the guidance of regional marketing and BPS).
11. Staying Updated with Market Trends: Keep in touch with Market trends and review/amend strategies accordingly in line with the evolving market conditions.
12. Participating in Leadership Activities: Participate in the leadership activity of the Hotel and Region.

What are we looking for?

A Commercial Director serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

1. Minimum of 3+ year's hospitality/travel industry experience in a revenue generating or commercial services role.
2. Minimum of 3+ years of experience presenting sales plans, presentations, etc. to senior level executives and constituent groups.
3. 3+ years of experience working in a collaborative/matrixed environment.
4. 3+ years working with departmental financial data to make strategic/tactical decisions.
5. 3+ years of experience evaluating and identifying business opportunities for a business.
6. At least 3 years of experience managing a sales or commercial team.
7. Fluent in English.

It would be advantageous if you could demonstrate the following:

1. 3+ years working in a multi-complex hotel/travel industry environment.
2. Experience in multiple disciplines with knowledge of Marketing, E-commerce, and Finance.
3. Local language, strong attribute to have.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

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