Chinese Social Media & Growth Marketing Specialist

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Chinese Social Media & Growth Marketing Specialist, London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Description:

Location: UK Remote / Hybrid
Employment Type: Part-Time (20 hours per week)

Salary – £12.50 per hour OR competitive

Job Overview

We are looking for a Chinese Growth Marketing Specialist with a strong understanding and hands-on experience managing Chinese social media platforms, including WeChat, RED (Xiaohongshu), Douyin, and others. This part-time role is ideal for someone who knows how to create, manage, and optimise content, drive engagement, and generate leads from high-net-worth individuals, business owners, and professionals in China interested in relocating to the UK through business, investment, or skilled immigration routes.

If you are fluent in Mandarin, skilled in managing Chinese social media channels, and know how to execute high-performing campaigns, we want to hear from you!

Key Responsibilities:

• Manage and grow our presence on WeChat, RED, Douyin, and other relevant platforms.
• Develop and implement organic and paid marketing campaigns to attract high-intent leads.
• Optimise content and engagement strategies to increase visibility and conversion rates.

Content Creation & Community Engagement

• Create engaging, platform-specific content (posts, videos, infographics) tailored to the Chinese audience.
• Manage WeChat groups, live Q&A sessions, and community-building initiatives to nurture potential leads.
• Engage with audiences in a way that builds trust and brand credibility.

Performance Tracking & Optimisation

• Monitor and analyse campaign performance across platforms.
• Optimise campaigns based on insights to maximise engagement and lead generation.
• Support CRM management (WeChat CRM, HubSpot, Zoho) to ensure personalised lead communication.

Requirements

• Strong understanding of platform algorithms, engagement strategies, and lead generation techniques.
• Fluent in Mandarin Chinese (written & spoken) and proficient in English.
• Ability to create compelling content that resonates with the target audience.
• Experience with marketing automation tools and lead nurturing is a plus.

Our Core Values

• Growth Mindset – We believe in continual progress—always learning, improving, and evolving.
• Going the Extra Mile – We exceed expectations and deliver results on time.
• Care – We genuinely care about our clients and colleagues, fostering a supportive and collaborative environment.
• Medical Insurance – Comprehensive health coverage to support your well-being.
• Hybrid Work Flexibility – Balance work and life with flexible work arrangements.
• Career Growth & Development – Clear progression opportunities and skill development.
• Impactful Role – Be part of a leading UK immigration law firm with a meaningful mission.
• Supportive Work Environment – Join a team that values learning, collaboration, and excellence.

Compensation:

• Salary – £12.50 per hour OR competitive

If you have strong expertise in Chinese social media and can drive engagement and lead generation, we’d love to hear from you!