Chinese Growth Marketing Associate

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Chinese Growth Marketing Associate, London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: a69370b17060

Job Views: 7

Posted: 13.02.2025

Expiry Date: 30.03.2025

Job Description:

Location: UK Remote / Hybrid
Employment Type: Part-Time (20 hours per week)

Salary: £12.21/hour

Job Overview

We are looking for a highly motivated and ambitious Chinese Growth Marketing Specialist with a background in Digital Marketing to help drive lead generation and business growth in the Chinese market. This role is tailored for a recent university graduate with relevant coursework or internship experience in digital marketing and a passion for innovative growth strategies.

The focus will be on acquiring, nurturing, and converting high-net-worth individuals, business owners, and professionals in China who are interested in relocating to the UK through business, investment, or skilled immigration routes.

If you are fluent in Mandarin, data-driven, and excited to grow your skills across platforms like WeChat, RED (Xiaohongshu), and Douyin, this is a fantastic opportunity to make a measurable impact while learning from a high-growth organisation.

Key Responsibilities

• Support the development of marketing campaigns targeting Chinese audiences to drive lead generation and conversions.
• Assist in executing campaigns across platforms like WeChat, RED, and Douyin to attract high-intent leads.
• Collaborate with the marketing team to implement and test strategies for lead acquisition and conversion.

Campaign Management

• Create and manage paid and organic social media campaigns designed to engage and convert leads.
• Assist in tracking campaign performance, analysing results, and recommending improvements to optimise ROI.

Content & Community Engagement

• Work with the team to develop engaging content (articles, videos, infographics) tailored to the Chinese market.
• Support the management of WeChat groups, live Q&A sessions, and community-building activities to nurture potential leads.

Funnel Optimization

• Help optimise landing pages and lead-nurturing workflows to improve conversion rates.
• Assist in managing CRM systems (e.g., WeChat CRM, Zoho, HubSpot) to automate and personalise lead communications.

Analytics & Reporting

• Support data collection and reporting on key campaign metrics, including lead-to-sale conversion rates and revenue impact.
• Provide insights and suggestions for continuous improvement based on performance analytics.

Requirements

• Education: Recent graduate with a degree in Digital Marketing, Business, or a related field.
• Language Skills: Fluent in Mandarin Chinese (written & spoken) and proficient in English.
• Experience: Relevant coursework, internships, or hands-on experience in digital marketing, particularly in the Chinese market. Familiarity with platforms like WeChat, RED (Xiaohongshu), and Douyin.
• Skills: Strong interest in growth marketing strategies, lead generation, and digital analytics. Familiarity with CRM tools and marketing automation platforms is a plus. Ability to work collaboratively in a team environment while taking initiative on individual tasks.

Why Join Us?

• Gain hands-on experience in growth marketing for a high-potential market.
• Work closely with leadership and experienced marketing professionals.
• Flexible remote role with opportunities to develop advanced marketing skills.
• Be part of a fast-growing company with exciting challenges and rewards.

Our Core Values

• Growth Mindset: We believe in continual progress—always moving forward, learning, and improving.
• Going the Extra Mile: We’re committed to exceeding expectations and delivering results on time.
• Care: At the heart of our work is a genuine care for our clients and colleagues.
• Medical Insurance: We offer comprehensive health insurance to support your well-being.
• Hybrid Work Flexibility: Hybrid work allows you to manage your work-life balance effectively.
• Career Growth & Development: We offer opportunities to develop your skills and advance your career within our firm.
• Impactful Role: Play a key role in the success of a leading UK immigration law firm.
• Supportive Work Environment: Join a team that values collaboration, continuous learning, and a shared commitment to excellence.