Chief Marketing Officer

The Role

We are seeking an experienced and dynamic Chief Marketing Officer (CMO) to lead Aurum’s marketing strategy and brand positioning as we continue our growth journey. This pivotal role requires a creative leader with a proven ability to align marketing initiatives with overall business goals, drive customer acquisition, and strengthen our market presence.

As CMO, you will report directly to the CEO and be responsible for crafting and executing a comprehensive marketing strategy that drives revenue, builds brand equity, and fosters customer loyalty. You will work closely with the product, sales, and customer success teams to ensure seamless alignment of marketing initiatives with business objectives.

Key Responsibilities

1. Strategic Marketing Leadership:

Develop and execute a holistic marketing strategy aligned with Aurum’s growth objectives, targeting global markets with tailored campaigns.

Continue to develop our high-performing team that champions creativity, data-driven decision-making, and results.

Monitor industry trends and competitor activities to ensure Aurum’s marketing strategies remain competitive and forward-thinking.

2. Brand Building and Market Positioning:

Oversee the evolution and management of the Aurum brand, ensuring consistent messaging and strong positioning in the marketplace.

Build thought leadership initiatives to establish Aurum as a trusted authority in the fintech and software spaces, leveraging public relations, content marketing, and partnerships.

Develop and implement strategies to strengthen Aurum’s employer brand to attract top talent.

3. Digital Marketing and Demand Generation:

Drive customer acquisition and lead generation through innovative and effective digital marketing campaigns across multiple channels, including SEO, SEM, social media, and email marketing.

Utilise data analytics to optimise marketing performance, improve ROI, and provide actionable insights for decision-making.

Partner with the sales team to ensure alignment on lead nurturing, qualification processes, and customer conversion strategies.

4. Customer-Centric Growth:

Collaborate with the product team to integrate customer feedback into marketing initiatives and align campaigns with product launches and enhancements.

Develop marketing strategies that enhance customer retention, increase lifetime value, and drive advocacy.

Champion a customer-first mindset across the organisation, ensuring that marketing initiatives resonate with client needs and expectations.

5. Innovation and Thought Leadership:

Drive innovation within the marketing department, leveraging emerging technologies, tools, and platforms to enhance efficiency and engagement.

Represent Aurum Solutions at industry events, conferences, and webinars, positioning the company as a forward-thinking leader in the market.

Establish strategic partnerships with external agencies and influencers to amplify the reach and impact of marketing initiatives.

About you:

• Bachelor’s degree in Marketing, Business, or a related discipline.
• 5 years of proven experience in a senior marketing leadership role within the Fintech industry.
• 10 years of proven experience in B2B Marketing particularly within Financial Services or SaaS.
• Knowledge of payments, accounting, or fintech ecosystems.
• Exceptional strategic thinking, with a strong ability to connect marketing strategies to overarching business goals.
• Demonstrable success in driving brand growth, customer acquisition, and revenue generation through marketing initiatives.
• Expertise in digital marketing, data analytics, and marketing automation platforms.
• Strong leadership skills, with experience building and managing high-performing teams.
• Outstanding communication, stakeholder management, and interpersonal skills.
• A creative mindset with a passion for innovation and excellence in marketing.

Benefits:

• Competitive salary with a Share Option Scheme.
• Regular company social activities, team-building events, and a fun work environment (e.g. Breakfast Mondays, Beer & Pizza Thursdays, etc.).
• Ongoing training and development.
• Great offices to work at in the heart of Reading town centre.
• Free Gym membership.
• Cycle to work scheme.
• Learning opportunities and experience in a fast-growing company.
• Opportunity to work with passionate people.
• 25 days annual leave, employer pension contribution and death in service insurance.