Chief Marketing Officer

TN United Kingdom; London; On-site

Job description

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I'm delighted to be working with a leading law firm committed to delivering exceptional client service through innovation and a client-centric approach. Their culture is built on collaboration, continuous improvement, and a dedication to understanding and anticipating their clients' evolving needs.

Role Overview: As the Chief Marketing Officer, you will lead and motivate their Business Development & Marketing team to achieve growth through a client-centric strategy. You will be responsible for defining and executing strategies that drive sustainable income growth, enhance client relationships, and position their brand positively in the market.

Key Responsibilities:

• Client-Centric Strategy: Define and communicate a strategy that aligns with their vision, focusing on sustainable income growth and digital innovation.
• KPI Development: Create and monitor KPIs to ensure ROI on client-centric activities.
• Market Analysis: Evaluate market research, competitor information, and client surveys to develop action plans for client success.
• Collaboration: Work with Service Line Heads and the Executive Team to develop annual plans and budgets.
• Client Relationships: Assist in building and maintaining strong client relationships through effective marketing channels and cross-team referrals.
• Brand Positioning: Ensure their brand is well-positioned in the market and share client success stories internally and externally.
• Team Leadership: Lead, motivate, and develop the BD & M team to foster a high-performing, client-centric culture.

Requirements:

• Previous BD & Marketing experience working at Director or CMO level
• Proven experience in leading a collaborative team across Marketing, BD, Client Intelligence, Digital, and Key Account Management.
• Strong track record of developing and implementing successful client strategies.
• Passion for digital technologies and innovative thinking.
• Extensive experience within a law firm or top 4 accountancy environment
• Ability to manage multiple responsibilities and work with diverse personalities and cultural backgrounds.