Channel Marketing Manager

Channel Marketing Manager (Maternity Cover)

We're seeking an experienced Channel Marketing Manager on a 12-month fixed-term contract; with a solid background in the trade retail environments such as manufacturing, DIY, electrical, paint, plumbing, or building materials. This role offers an exciting opportunity to drive our marketing strategy for our decorating centre network.

Crown Decorating Centres (CDC) provides high quality decorating products and services, catering for both professional decorators and DIY enthusiasts. With a nationwide network of decorating centres, we pride ourselves on delivering exceptional products, expert advice, and superior customer service.

This position is perfect for someone who is passionate about using their marketing and commercial expertise to make a tangible impact on our business. Ideally, you'd be commercially savvy, experienced in campaign executions at store level, and thrive in a trade environment.

Here, your ability to innovate and implement new strategies will see you making the role your own, to deliver compelling marketing programmes to captivate our CDC shopper and elevate our brands. So if you want to lead in a collaborative, innovative, and welcoming environment, we would love to hear from you!

Responsibilities

1. Develop and implement innovative channel marketing strategies to drive customer acquisition and retention across the decorating centre network.
2. Collaborate closely with internal teams, including commercial and procurement, to align marketing activities with broader business goals and sales objectives.
3. Analyse sales data and market trends to inform and develop targeted market opportunities and tailor strategies aimed at boosting brand presence and driving growth of product ranges across national or regional needs.
4. Collaborate with regional and local teams to plan and deliver localised marketing campaigns (in store promotions, digital marketing, events etc.) to increase footfall, sales, and brand awareness, delivering on time, within budget, and with high impact.
5. Collaborate with sales, product, brand, and operations to ensure alignment on product launches, seasonal promotions, and customer outreach efforts.
6. Ensure consistent brand messaging and positioning across all decorating centres, digital channels, and marketing collateral.
7. Optimise the customer journey across digital touchpoints to in-store experience to ensure a seamless transition.
8. Plan and develop toolkits and marketing resources for CDCs to implement local marketing initiatives.

What should you bring to be successful in this role

1. Knowledge of the decorating, paint, or DIY industry would be advantageous.
2. Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
3. Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams and external partners.
4. Data-driven mindset with strong analytical skills and the ability to turn insights into actionable market strategies.
5. Creative problem-solving skills and an ability to think outside the box.

What we offer

We offer an attractive reward package that includes:

• A company culture that is inclusive, warm, welcoming, driven, and allows everyone to show up as themselves every single day without judgement.
• 28 days basic annual leave each year (plus 8 bank holidays).
• Ability to purchase a generous amount of significantly discounted paint for personal use.
• Pensions, Group Income Protection, and Life Assurance.
• Employee Assistance Programme (EAP) - 24/7 access to confidential support via an employee helpline with qualified counsellors.
• Health & wellbeing perks - a range of medical, dental, and optical treatments for you and your family.
• Eating out, Retail, and Leisure discounts available.
• Cycle to Work Scheme.
• Training and development throughout your role.

More about Crown Paints & Hempel

Crown Paints have been manufacturing paint for longer than most, over 200 years in fact, with over 60 years proudly holding the Royal Warrant. It’s fair to say that we know our craft; however, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world.

Alongside our owners, The Hempel Foundation, we place a special focus on education for children in need, and are proud to support the education of over 55,000 children across 22 projects worldwide. You can therefore guarantee here at Crown – It’s not just paint. It’s personal!

We are committed to promoting a workplace that values unique backgrounds, perspectives, and talents. Creating an inclusive environment where each employee can bring their authentic selves to work is crucial for our success in shaping a brighter future with sustainable coating solutions.

#LI-Hybrid

Application due: 2024-12-01

Seniority Level: [To be filled]

Job Functions: Manufacturing, Marketing

Industry: Chemicals