Category Development Manager

JDE Peet's; Maidenhead; On-site; GBP 40,000 - 70,000

Job description

Company Description

Here at JACOBS DOUWE EGBERTS (JDE) we are inspired by our belief that it is amazing what can happen over a cup of coffee. We are a company of coffee enthusiasts who are passionate about delivering great quality coffee, this passion drives our ambition to become the world’s number 1 coffee company.

In 2015 when D.E Master Blenders and Mondelèz International combined their respective coffee businesses JDE was born. As the world’s leading pure play coffee company, we have built a brand portfolio that includes household names such as Tassimo, Kenco, L’Or and Douwe Egberts.

Dedicated to creating and building brands our consumers love it is our belief that everyone deserves the coffee they love. It is thanks to the passion and commitment of our 120,000+ global associates that our brands are enjoyed in over 100 countries worldwide.

JDE UK is the number 2 branded coffee supplier to the UK retail trade with approx. 30% market share of this growing £1bn + RSV category. JDE is a growth engine for the category driving premiumisation through the Tassimo, L’OR and Kenco brands.

Job Description

As a Category Development Manager you will be part of the Category Development and Shopper Marketing team, which forms part of the wider Sales function. You will report to the Demand Accelerator Controller working cross functionally with other departments to deliver the Coffee Category goals.

This role is responsible for delivering best in class category leadership for JDE Peet’s UK.

Primarily, as a Customer Category Development Manager you are accountable for leading the category vision & strategy, analysis of shopper behaviour and opportunities, range reviews and developing and implementing customer specific category plans in co-operation with the customer, National Account Manager and Sales Controller.

This role requires a keen and detailed ability to acquire relevant category data and apply critical thinking and data analysis to generate leading-edge actionable insights and a strong customer facing story, told in a simple and compelling way. The role is omni channel, responsible for all store formats in the allocated customer/customers (convenience, super, hyper, online etc.)

You will be responsible for 2 priority customers (Top 4 grocery).

Responsibilities

Delivering best in class Category Management for 2 priority (Top 4 grocery) customers (externally focused):

External

1. Develop a trusted relationship with your customers to ensure JDE is their supplier of choice, via regular in person contact.
2. Tailor the JDE Category Vision to align to your customers’ strategy to deliver long-term coffee category growth both for JDE and your customer, as identified in the Value Creation Plan and Brand Plans. Monitor the implementation and defined targets.
3. Lead ongoing promotional analysis, identifying what to stop, start or continue in order to maximise promotional effectiveness for JDE and your customers – in collaboration with sales, category strategy / RGM and your buyer.
4. Advise sales on the distribution and assortment strategy as well as developing customer specific planograms, if required.
5. Full range review support for the customer – in store and online – proactively managing this conversation throughout the year.
6. On-going evaluation of range, space, sales driving activity and advising both the national account manager and the customer on how they can increase sales and profit. Regular performance reports with key insights / actions.
7. Deliver quarterly PQA’s (Product Quadrant Analysis) and collaboratively manage under-performing skus with the customer and internally.
8. Deliver a quarterly Coffee Market Insights deck for your customer regarding future trends, customer competitor executions etc. and lead a bi-annual category opp / vision (including coffee education).
9. Deliver the annual customer brand planning day – tailored for your customers.

Internal (for your customers only)

1. Own the customer range review calendar and ensure alignment with marketing and other key stakeholders on optimum launch dates and customer shelf requirements.
2. Work with category strategy and brand teams to successfully implement NPD’s and re-launches, to ensure distribution, market share and profit.
3. Feed into Perfect Store reporting for your customers – identifying areas to action.
4. PQA quarterly – proactively manage risk skus internally.
5. Input to monthly commercial reviews for your customers - performance, risk and ops.
6. Deliver / input the category elements of the annual customer business planning process.
7. Collaborate with shopper on activation and evaluation.

Qualifications

1. This role would suit a graduate with a minimum of 4 years experience predominately gained in Category Development, Buying or Account Management roles in FMCG.
2. Deep knowledge of UK retail shoppers and customers.
3. Proven at working in cross-functional teams, especially across sales and marketing.
4. Marketing literate, able to navigate strategic consumer and brand strategy and executional, commercial detail to develop an integrated strategy.
5. Has knowledge of several information system tools (Nielsen, IRI, Kantar, Dunnhumby etc).
6. Excellent Excel and PowerPoint skills.
7. Able to work closely with numbers and break down complexity to deliver clear messaging.
8. Self-Motivated – highly disciplined.
9. Influencing skills and the ability to manage and lead multiple stakeholders at all levels.
10. Brilliant impact presenting to senior management & customers and also credible with Account Managers.
11. Be accountable and have a drive to deliver results.
12. Be degree educated (or equivalent).
13. Be mobile and willing to travel as required for customer meetings.
14. Fluent English.
15. Full rights to work in the UK without company sponsorship.