Campaigns Manager

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View more categories View less categories Sector Administration and Secretarial, Human Resources, Legal Role Manager Contract Type Permanent Hours Full Time

We're a national law firm with a local reach. Our philosophy is 'we're legal and financial experts that care' - something you'll find in the way we work with our clients and how we support our teams. But we're more than just a law firm - we're a team of people working together to help individuals and businesses navigate life's ups and downs. Working here you'll feel a part of our friendly and inclusive environment.

We'll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.

Your Role and What You'll Be Doing

Working as a Campaigns Manager you will report into the Head of Marketing Acquisition. You'll be responsible for the development and coordination of the business unit market strategy. The role will be required to deliver increased market share, build brand awareness, achieve pipeline generation targets, and drive prospects through the buyers' journey for the aligned business unit. This role will work closely with the Head of Business Development.

• To ensure all marketing materials & campaigns are aligned and adhere to brand guidelines and all written content we produce is in line with our tone of voice.
• To manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.
• To lead on the creation of integrated business unit aligned marketing campaign strategies and delivery plans that use channels effectively and that will achieve campaign objectives and key performance indicators.
• Build and maintain strong relationships with key internal and external partners.
• To carry out post campaign analysis to report KPIs and distribute learning for future campaigns.

About You

• Degree/ CIM qualified.
• Extensive experience in go to market strategies, including personalised marketing campaigns and targeted account engagement.
• Demonstrated success in executing marketing strategies with a deep understanding of complex sales cycles.
• Proficiency with marketing platforms, such as Dynamics, Sitecore, Dot Digital, Splash, Lead Forensics.
• Strong experience managing marketing budgets, ensuring alignment with brand and GTM strategies and overall business objectives.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimisation.
• Compelling communicator, able to effectively convey strategies and insights to diverse stakeholders.
• Leadership skills to coordinate and facilitate activity across the department.
• Experience of working with third party suppliers and managing contracts.

Our Benefits - What We Can Offer You

• 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days - Two days of volunteering every year for a cause of your choice (fully paid).
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!

Our responsible business programmes are fundamental to who we are and our purpose. We're committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It's made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group's on-boarding process all successful applicants are required to complete the group's employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre-employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.

If the role is homeworking you will be assigned to your closest office and travel may be required in line with business need to that office.