Campaigns Manager

Campaigns Manager

For over 100 years, the Royal Society for the Prevention of Accidents has worked to create a safer society and prevent accidents which needlessly kill, injure and maim thousands of individuals each year. We have grown into a uniquely, well-rounded safety charity with an increasing global influence necessary to drive change in the modern world and strive towards our vision of an accident-free world.

Are you passionate about marketing campaigns and eager to make a significant impact in a dynamic marketing environment? As the Campaign Manager, you will be responsible for planning, executing, and evaluating impactful and effective marketing campaigns aligned with RoSPA’s commercial, policy, and partnership priorities, using a range of tools and media channels with a strong focus on digital. You will play a key role in driving engagement, conversion rates, inbound lead generation, and e-commerce sales.

Your role would involve campaign development by researching, creating, developing, and implementing innovative digital campaigns aimed at increasing brand awareness, driving website traffic, and generating valuable leads – ensuring a customer-centric approach is delivered.

As Campaign Manager, you will:

1. Lead the development and execution of marketing campaigns, ensuring they align with RoSPA’s goals and priorities.
2. Use data insights and collaborate with departmental teams to inform campaign strategies.
3. Monitor, analyze, and report on campaign and website performance to optimize engagement and sales metrics.
4. Develop creative briefs and collaborate with internal design teams and external agencies to produce campaign assets that adhere to RoSPA’s brand guidelines.
5. Ensure the effective use of a wide range of media channels, with a strong emphasis on digital marketing tools.

So, are you…?

1. Proven experience in leading marketing campaigns, preferably in a B2B or nonprofit setting.
2. Strong expertise in digital marketing strategies, tools, and platforms.
3. Experience in analyzing data to optimize marketing efforts and performance.
4. Creative and strategic mindset with excellent communication and collaboration skills.
5. Ability to work closely with design teams and agencies to deliver high-quality campaign materials.
6. A passion for impactful marketing that drives results.
7. Enjoys project-based work and puts the customer at the core of solutions.

Do you have…?

1. Proven experience using a variety of marketing tools and channels (Google AdWords, Microsoft Advertising, Email Software, social media, CRM, CMS) to attract new customers.
2. Proficient in design software (InDesign, Photoshop, Canva) with strong analytical skills and a data-driven approach; excellent team player with outstanding communication abilities.

If so, we can offer you…

1. Working with a leading name in the safety sector, enjoying an unrivaled reach and reputation.
2. The opportunity to join a supportive, friendly, and committed team and to contribute to a life-changing charitable mission.
3. A flexible hybrid working pattern, combining homeworking with office-based days (expect two days per week).
4. A salary sacrifice pension scheme, healthcare plan, and 25 days’ leave (plus bank holidays).

The RoSPA values: Respectful, Open and Independent, Staff Empowerment, Prevention in Proportion, Able and Ambitious. We believe in these qualities and hope that you will identify with them.

Applicants should be aware that RoSPA may undertake searches on relevant social media websites as part of the selection process.

RoSPA is committed to ensuring equality, diversity, and inclusion towards all applicants, and eliminating unlawful discrimination.

Closing date: 16th December 2024