Campaign Marketing Executive

Job Title: Campaign Marketing Executive
Reporting to: Marketing Ops & Campaign Lead
Maternity Cover: Maternity leave contract
Location: Remote
Salary: Competitive
Hours: 9 - 5:30 pm

The Citation Group is on the hunt for a Campaign Marketing Executive to help propel our fast-paced and growing Group Content Team to a new level. This position is ideal for someone with experience in email marketing and CRM management, who wants to join a Group Marketing team that puts creative content front and centre. We may be B2B, but we're not boring!

This is truly a role as diverse as you! We'd love to meet people who are just as confident finding great topical hooks for email campaigns and designing automated email workflows as they are diving into data and number crunching to show ROI through in-depth reporting.

The Citation Group is a great place to work because of the people we employ. Fun, professional, and supportive, we want likeminded individuals who love to love their job. So, if our culture sounds like a good fit for you and you want to be part of our success story, then send us your details.

Responsibilities:

1. Working closely with a Campaign Marketing Executive and reporting into the Marketing Ops & Campaign Lead with the development and implementation of all acquisition marketing campaigns, working within HubSpot.
2. Designing automated email workflows to take prospects on a content-rich acquisition journey.
3. Immersing in and interrogating data to test and challenge campaign approaches on an ongoing basis.
4. Segmenting prospect data and tailoring both campaign approach and messaging accordingly.
5. In-depth reporting on campaign performance, proposing changes and tweaks based on performance.
6. Keeping a close eye on topical news hooks and industry headlines to keep our comms as topical as possible.
7. Some small content writing responsibilities - email copy, subject lines, social posts.

The Person:

1. Be passionate about marketing and customers.
2. Vibrant and fun character.
3. Driven and ambitious.
4. Ability to work to deadlines.
5. Desirable: Experience working with HubSpot.
6. Desirable: Experience working on different marketing automation platforms.
7. Desirable: Experience with B2B email marketing.
8. Desirable: Experience with HTML email marketing.

Perks:

1. 25 Days of Holiday + Bank: Take your well-deserved break with 25 days of holiday, plus bank holidays.
2. Birthday Bliss: Enjoy your birthday with a day off.
3. Post-Wedding Bliss: Extra weeks of holiday for newlyweds.
4. Growing Families: Vouchers and special perks for expectant parents.
5. Healthcare cash plan: Private healthcare for your peace of mind.
6. Pawternity Leave: A day off to welcome a new pet.
7. Community Days: A day off to volunteer and make a positive impact.

Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!

Hit Apply now to forward your CV.